There is always much ado about this collection but I always seem to lump it into the “emperor’s new clothes” grouping of designers and their collections. However, Christopher Bailey’s collection for pre-fall seems to make perfect sense and demonstrates that he actually can turn out a great collection.
Mr. Bailey fulfills the dictum about what makes pre-fall such an important season as the selection is filled with covetable outerwear for both men and women. The coats and jackets are razor sharp and right on target for today’s fashion client. Simply stated, the coats are from a slick reefer to glorious trenches, both cropped and full length and from basic black to “Dalmatian prints.”
Burberry bills itself as a collection and brand when in fact everything but the accessories and outerwear seem superfluous. It is the ready to wear that becomes the accessory for the coats and handbags. The knits mesh well with the coats and jackets as do some of the leather pieces but what no one ever seems to mention is the extreme cost of these pieces. The dresses, for the most part, are rather clumsy and I am not sure why anyone would need basic black pants from this brand.
One more time, the bottom line remains that yes, they will sell coats etc. and scarves and bags and key rings but they are not what I call a power player in the ready to wear game. Take away the key rings and scarves and the plaid and I wonder what is left to the bottom line!