There is a conundrum present in this pre fall 2013
collection by Peter Dundas and that would be... is this really pre-fall or wear
it now? Upon further examination, one
might also be asking if he wants to change the idea of who the Pucci client is as
the overt sexiness of past seasons is absent in a great majority. If you consider “hair length” hemlines sexy,
then it’s still here but if you are looking for seductively sexy, then move on.
There is also a seismic shift to a much more daytime
oriented look as well as much more relaxed feel to the real evening looks and I
am not referring to the Mia farrow minis, they are cute but Lisa Perry has been doing
them for years. I wish I could ask him
why he is so fascinated with his version of a Chanel jacket or maybe his
version of a bed jacket which seems to appear in quantity during the course of
the collection. The jackets apparently
solve a multitude of problems as well as answer a multitude of needs.
My take away is that, in general, designers are opting to
show clothes which have a larger degree of wearability rather than “look at me”
clothes. After so many seasons of
throwing caution to the wind and showing all these editorial clothes that one
needs to invent reasons for buying and wearing; now everyone actually wants to
SELL clothes that women can wear and keep for more than one wearing. This new train of thought has certainly
permeated many collections for pre-fall and rightfully so. There has to be a reason for women to spend
thousands of dollars on clothes rather than spend it on a piece of jewelry, a
fabulous handbag or some cosmetic procedure.
With all this being said, the end result is that many designers
and brands are doing a 180 and not all of them can cut it once they are forced
to turn out collections that retain the original DNA and branch out from square
one. Very simply put, if you have turned
out get lucky quick dresses for about 5 years, can you suddenly turn out
dresses that go to lunch and
cocktails?..... THINK ABOUT IT!
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