For the past 20 years there has been a design competition in
France that has been the jumping off point for many of our world class fashion
designers of the new millennium. We in
the United States are so conditioned to being tuned into competitions ranging
from the end of year Parsons School of design competition to the San Francisco Academy
of Art yearly review to Project Runway that we lose sight of the big picture
and this is the international platform.
Hyeres differentiates itself from the rest as the 3 day event features
10 designers who have been selected from all over the world; this year ranging
from Canada to Russia with collections that are as diverse as their origins.
The purpose of the event is give these young designers all
the support they need to produce a collection that is worthy of any runway in
any fashion capitol of the world. With
the help of sponsors like LVMH, Vogue, Swarovski, L’Oreal, Woolmark and so many
more, these designers are almost assured of a first rate collection whether it
be in production, media coverage, presentation or even hair and make-up. To be selected for this event is an
opportunity bar none. Past entrants have
included Viktor & Rolf, Xuly Bet, Gaspard Yurkievich, Romain Kremer to name
just a very small portion and then you have the judges who have included names
such as Alaia, Galliano, Margiella, Lagerfeld, Gaultier and so many may more luminaries
of the fashion world.
This article will feature this year’s entrants and a very
small portion of their considerable body of work. Spoiler alert... if you don’t already know
the big winner of the competition is Finnish designer Satu Maaranen and as you
will see, this is no surprise!
I suggest you search out this event to get the full breadth
of its importance and what it all entails, join the Woolmark page on Facebook
and see a more comprehensive view of the show and most of all, take note of the
names as you will be hearing from them again, and again for a long time to come.
P.S. these clothes and collections make Project Runway look
like a Home Economics sewing project!
MAKE SURE TO CHECK OUT EVERYONE'S WEBSITES...XING SU, SHAN SHAN RUAN, DAMIEN RAVN, MARION DE RAUCOURT, SATU MAARANEN, YVONNE KWOK, XENIA LAFFLY, CAMILLE KUNZ, HENNING JURKE, TOMAS BERZINS/VICTORIA FELDMAN
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