Monday, December 23, 2013

Lace & Love ... A Christmas Story... LOYD / FORD



As is the wont of the fashion cycle, we  view and review collections which are shown about 4-6 months ahead of the time that they will appear in stores. For a change of pace and given that we are in full holiday mode, I thought it would be a great time to suggest what you might be wearing in the next few days or maybe introduce you to an explosive newly conceived brand.




The theme of this grouping is the concept of lace and love; it is the modus operandi for the successful brand of LOYD/FORD, formerly known as Uniform Union. As you will see, the clothes are for the world class consumer who doesn’t have any desire to look like everyone else. That would be most evident as she would be shopping at Maxfield in Los Angeles or Montaigne Market in Paris or in a variety of retailers scattered around the globe that specialize in the most revered designer brands catering to the most fashionable and discerning clientele.




Without  further ado and more verbiage. Please take the time to meet, love and embrace the creations of Seven Loyd and Franck Ford…. And look for them this March in Paris for the debut of Fall 2014 (check the website for location)




Instagram... loydfordus
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www.facebook.com/pages/Loyd-Ford
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William Justin William .. director … Zack Helminiak … producer … Apparat … music
****Photography by  Jens Ingvarsson and William Justin Williams *****