Prada .. MFW ..fall 2015

And I quote ““Ugly is attractive, ugly is exciting. Maybe because it is newer. The investigation of ugliness is, to me, more interesting than the bourgeois idea of beauty. And why? Because ugly is human.”

Complimenti ... Well it is just another season for Mamamiuccia. She continues to uphold her rules and regulations of not wanting to make women look beautiful. This is something she does so well in fact she excels at it; in fact you might just say it is her strong suit as well as her modus operandi.

Nothing says feminine like a new collection of neoprene dresses, suits and jackets. At first one might think it was that 70s thing called bonded when a facing fabric was heat fused to a foam like backing which rendered the cloth absent of any draping possibilities.  Either way, the redemption here is that it certainly is warm as in heat containing let alone sweat inducing … so you better stock up on antiperspirant. Then of course there is the inherent quality of the fabric which gives it shape, its own shape not your shape so you can surely conceal that body you work so hard to achieve at the gym. Oh yes and there is another inherent quality of the fabric, when it hangs, it looks like someone is still in it

Visually, it reminded me of Delpozo which is not necessarily a compliment in this case since Delpozo achieves these looks thru expert tailoring and dressmaking and not from the use of neoprene. Mamamiuccia loves those awkward details/ornamentation like mink tabs, vertical bows and what appears to be melted plastic appliques. One can be absolutely sure there is some high minded arcane explanation to justify such quirks so alert the media!

We can zip on  over to the ostrich pieces which  must be in the upper end of a  4 digit price range and besides who wouldn’t want a slip dress made of those luxe skins to wear over some silly polo shirt. If she thinks this is the way to boost her lagging sales and goose up her demand, she might just have failed. On the plus side, the gloves were fabulous but the bags looks rather boring and maybe some of the shoes and boots will help but there is not much new there either.

cosa fare signorina??

PS.. one might say Mamamiuccia is the Balenciaga of ugly!