Saturday, April 4, 2015

RAISON d’ÊTRE by Sabine Masi




Defined by Webster’s dictionary:
rai·son d'être \ˌrā-ˌzōⁿ-ˈdetrə\
 the thing that is most important to someone or something : the reason for which a person or organization exists



In today's world of “it” bags and mega brands, there are always those brands which live in the shadows of the big boys! Such a brand is RAISON d’ÊTRE which has all the trappings of the big boys just not an unlimited bankroll and a staff of public relations drones to place and pump it up.



RAISON d’ÊTRE is made in Italy of the finest skins and leather and employs many of the same heritage techniques that are used by  the mega brands. From laser cut leathers to hand paints to intrecciato to embossed to distressed. All the bases are covered and Sabine Masi’s attains her vision to design and manufacture handbags that fit into today’s liftestyle for women of the 21st century. The shapes are classic and highly functional and yet very much on trend. Whether you search for a fabulous clutch or an amazing tote, RAISON d’ÊTRE is where you want to be!



If there is a savvy retailer in the USA , soon the brand will be available on this side of the Atlantic

www.raisondetre.it