Thursday, September 24, 2015

Emilio Pucci Spring 2016 MFW



Can it be that fashion’s new dictate is “make it ugly, make it expensive, make it look like costumes and make sure it won’t sell no matter what” because if it isn’t it should be or maybe there is a drug that is being internationally circulated whose side effects include poor judgement, delusions of grandeur and spouting esoteric arcane bull to justify what passes for fashion. There is this anti-fashion movement afoot that offends the true merchants and realistic amongst us and fills the fawners and blindly trendy with orgasmic adulation and adoration.
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Case in point is Emilio Pucci! The brand went through a metamorphosis that ended with collections designed by Peter Dundas. Dundas, after several less than successful collaborations, had apparently found his home and footing with the brand and re imagined its DNA while carving out a new client base. So, in a case of fixing what’s not broken they showed him the door and now Massimo Giorgetti can link the brand to the” me too” generation of non-designers who have no clue that clothes really have to sell and there is more to a brand than a show. How do you go from sex kitten Euros to ... actually ... I can’t find the words to describe what this is or who its target customer might be. What does come to mind is that just because you have money, doesn’t mean you have taste and style likewise with a design degree ... doesn’t mean you can design a collection for a heritage brand.
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Anyway, apparently the epidemic is spreading from NYC to London to Milan and probably to Paris as well which means that pretty soon women who love fashion will retreat to their closets or just stop buying clothes. As has been said a jillion times here, fashion is about selling clothes … full racks of fall clothes in November or of spring clothes in May are not signs of success and hype doesn’t pay the bills.
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P.S. the carwash skirts are surely not new and those shoes ... well, they gotta go .. done and done!