Monday, September 18, 2017

LFW Spring 2018 .. the WTF edition

THE FASHION FELONIES CAME FAST AND FURIOUS

my question is merely WTF was the mind set?


has the world
gone mad?



does no one take into consideration that you must actually SELL clothes to stay in business?




how do school projects end up on runways?



how can reviewers possibly standby and not call out the situation?

 AND THIS IS A MERE SAMPLING !!!!

Sunday, September 17, 2017

Gareth Pugh spring 2018 LFW



Gareth Pugh as a collection is everything I dislike about the business of fashion and everything I adore and admire about the art and craft of fashion. It is no secret that I am a great fan of this designer despite the theatricality of his collections … which is a good deal of the times. The attraction is that this is a designer who designs. He is one of the most creative and skilled designers of his generation ... Maybe he is THE most!
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The construction is a marvel. The abilities are beyond. Do I really understand it… well yes and no. He has a message and he sends it out loudly but not many can really definitively decipher that message unless they get to read a press release.
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This season it was all about his film that he did with Nick Knight and others. In my opinions it is just astounding on every level. I am no cinematic connoisseur but if I watched it in total then it clearly had my attention. The link is attached below******* 
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Pugh is both futurist and traditionalist. What allows him to be both is the skillset which is front and center coupled with an inexhaustible imagination married to a landscape of fashion knowledge. This is not about trend, not about can you top this... This is about Him... HIS message... HIS concept brought to life ... Maybe he is the reason why we should still should believe that fashion is alive and well. 
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Think of it this way, these are 21st century editorial clothes which far outshine those whose presence is ubiquitous merely as a quid pro quo for advertising dollars. These are not thrift store retreads, these clothes speak to the vocabulary of brilliant designer and quite possibly the future of fashion.

Saturday, September 16, 2017

meet Michael Y of MARCUSE



Just as it must be cocktail time somewhere, the same might be said of summer or beach season. Those of us in the Northern Hemisphere are winding down from a pretty good beach filled summer while those of us in Southern Hemisphere are gearing up for the coming sand and surf season. In a final scenario there might be those of us who are looking ahead to the next warm weather getaway on some tropical island. 
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Keeping all this in mind, I turn your attention to Marcuse. If you’ve not heard of the brand then allow me to introduce you to a burgeoning swimwear brand. Its designer is from down under and headquartered in Sydney,  founded and designed by and Michael Y ( he likes his anonymity). Its safe to say that  there is all kinds of sexiness coming from this brand whether you are about to hit Bondi Beach, Blacks Beach or the beaches of Bali.
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So now in his own words let Michael speak about his brand and himself…. 
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Jeffrey Felner: Can you give us a brief history of you and your brand?

Michael Y: I graduated from fashion design college in Sydney, Australia. After working in the fashion industry for a few years I decided to work on my own and in 2010 started MARCUSE, a designer men’s swimwear and underwear label. Actually, creating MARCUSE seemed the natural thing to do after spending many summers at Bondi beach and feeling that there was a gap in this type of market. 

Our goal has always been the same, which is to create swimwear that makes you feel great and look sexy.  We started off with swimwear, and then 2 years later came the underwear line, and most recently men’s sporty beach apparel in 2014. Time flies and in May it will be our seventh year.
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Jeffrey Felner: Do you have any plans for further brand extensions... why and what would they be?

Michael Y: We’re always on the look-out for any opportunities for the brand to grow and develop. But, we want the expansion to make sense, be sustainable and in line with our way of thinking – which is trying retain some exclusivity to the brand. We don’t mind being a smaller, ‘private’ label – for now. We don’t wholesale MARCUSE to too many websites or any department stores. We’re sold at selected stores in 12 different countries, such as Aussie boys in Sydney, Les Dessous d'Apollon in France and Trim Pittsburgh in the U.S.  – And naturally through Marcuse.com.

I think no brand can afford to remain stagnant, plus it doesn’t fit with creativity and survival to do so. Again, if it makes sense we may offer new lines, product improvement [90% of our swimwear is now made using quality Italian fabric]; enter new markets or distribution channels. Most recently, we’ve thought there’s been opportunity for us to work on more underwear products and we’re very excited about the upcoming launch of MARCUSE’s new underwear collection in the second half of this year. 
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Jeffrey Felner: You have a very specific target audience so let’s speak to that topic ... why? Do you plan on expand that base audience? And what do you believe you bring to the table when it comes to swimwear and underwear?

Michael Y: Actually, we know we have a diverse mix of customers, which we think is a great thing. But, there’s something our customers all share in common – they want to look great, feel sexy and have fun! We try to appeal to those that want to look great, stand out from the crowd and get the extra confidence to do so by wearing MARCUSE.  

This is part of what I think MARCUSE offers.  For me, I felt that most of the swimwear labels out there were focused on looks for sports and recreation. I wanted to introduce more of an element of fashion, design and creativity which in turn creates uniqueness.   This is something we feel sets MARCUSE apart and at which we work at, season after season. 
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Jeffrey Felner: If you could choose any collaboration with another brand or designer, who and what would it be and why?

Michael Y: The late Gianni Versace – we love him for his creative (sometimes crazy) designs and for having not been afraid of using colour in his collections. It would have been amazing to work with such legend.  
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Jeffrey Felner: If you could invite any 5 people to dinner who would they be and why?

Michael Y: Elton John – every dinner party needs a funny queen

The late Tina Chow – who will always remain an icon in my eyes

Beyoncé – who else?

Queen Elizabeth – she always comes across as a lovely, humble lady with a sense of wit too

Ryan Reynolds – personal reasons… 
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Friday, September 15, 2017

meet Marbys Negretti .. designer

read it here ... ****  http://looks.love  *** or below


Even though it is fashion week somewhere in the world today, my interviewee is a designer who has focused on made to order rather than just showing collections 2 or 3 or even 4 times a year. Aside from what you will see in his images, he has recently taken a bit of a departure and focused on one of a kind bridal gowns. Anyone in fashion will tell you that the most difficult of clients is a bride to be but Marbys Negretti has his own brand of secret weapon as well as the ammunition, as you will see in his images.
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As I have said so many times, the internet has opened doors and allowed me to meet some of the most incredibly talented, beautiful and creative people from all over the world. To wit, today is all about one of them … his name is Marbys Negretti. Senõr Negretti hails from Madrid and without the exposure and help of social media he might have evaded my attention. 
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Marbys is a sort of ideal in many ways. He possesses matinee idol looks and the body of a Greek god which is then compounded with an abundance of creative abilities that render clothes for discerning women of the world. Did I mention that he is as charming as he is handsome, well-mannered and forthcoming? Very few can exude warmth in their words and yet you sense this is innate.  His work as well as his words is testament to his dedication and love of fashion. Think on this one for a second… he gives new meaning to the phrase body of work!!
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Jeffrey Felner: Can you give us a brief personal history as to how you are at you arrived at your present life?
Marbys Negretti: I started in the fashion world as a model; he reason was to learn more about the fashion industry. After a few years I decided to make my dreams come true with the creation of my label Negretti Couture.

JF: Let’s speak of your brand, NEGRETTI COUTURE: who is your target customer and what is your philosophy for the brand and what you design?
MN: Negretti Couture is a brand for contemporary women who like to be feminine and sophisticated while also welcoming exclusive pieces of couture into their wardrobes created from a younger it of view. 
click image to enlarge And yes this is Marbys


JF: If you could invite any 5 people to dinner, who would they be and why?
MN: for me it will be a fashion dinner. I would invite 5 stars/leading ladies; women who I want to dress up who are in the spotlight! They are Jennifer Lopez, Nicole Kidman, Julianne Moore, Jane Fonda and Julia Roberts … so I think this would be a lot of fun at my dinner. 
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JF: Do you have any style icons, mentors or those who influence you personally as well as professionally and why did you choose them?
MN: My grandmother was my mentor. When she was taking care of me, I was learning from her … her work was as a dressmaker but my inspirations, since childhood, have been Valentino and Oscar de la Renta. 
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JF: If you could choose any collaboration, who or what would it be and why?
MN: Definitely if I have the opportunity to collaborate or work with a big brand, it will be Oscar de la Renta because it’s completely the style of women I like to dress.

Thursday, September 14, 2017

NYFW Spring 2018.. the caboose goes off the rails

YES YOU KNOW WHO THIS IS!!!
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In a case how long is your tongue …… One of “our” so called fashion pundits/authorities said in so many words that … this is what the season needed… these are the clothes that will fly off the rack!!  maybe she saw a different show
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the exact quote is as follows... The result was a collection of clothes that screamed fashion. Some should thrive* on the selling floor (cardigans, coats); some cry out for intelligent merchandising Here is my conundrum… I want to know in what store, in what universe and can I please get a video of any sale that is made from this collection… other than accessories.
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LOVE THE TURBANS AND HEAD WRAPS ... 
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*thrive like mold in a shower