Thursday, February 23, 2017

Emilio Pucci MFW fall 2017



It was my intention not to focus on the collections that insult the concept of fashion or the business of fashion but I find this particular collection to be especially egregious when it comes to the atrocities that are committed on the runway
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WTF is this mess? Someone had a spaghetti fringe attack! The only thing that links these clothes to the brand’s core DNA is that prints are used. It is a sad state of affairs when a brand that was known and built on taste and chic turns out a collection such as this. The original brand was worn by women (jet set) who were members of an elite group known for their sartorial splendor. In today’s incarnation the women who might wear these clothes might be equally notable for their lack of taste or for their hallucinatory drug habit. 
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Emilio Pucci was an Italian aristocrat who mingled and cultivated his clients by inhabiting their worlds. Pete Dundas reimagined the brand in a rocker euro way that surely brought a heavy dose of sex appeal to the brand and now we have this nightmare which proposes prints that look like 50s and 60s banlon used for loungewear but now in clothes, and I  use the term loosely, in outfits costing $1000s.  Take your money and burn it… throw it out a window and donate it to a worthy cause but hell don’t waste it on this so you can look like an award winning tasteless fashion freak!
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 On a positive note... the collection was colorful!