I always believed that Rousteing had talent but apparently
he is now like a phonograph needle skipping on a scratched LP record… you
remember those? Anyway it is a long
repetitive study based on a lot of very unownable excruciatingly expensive
jackets/tops paired with pants that either have a pouch crotch or are so tight
and they can double as leggings or predict endowment … with all sorts of
quilting and insets, buckles, straps and zippers.
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The really spectacular jackets are massaged DNA from past collections
and have now taken on a look of jackets that
could costume Saturday Night Fever 2029 or possibly some Michael Jackson post
mortem epic. So much is so tricked out, gimmicked up and over worked and yet
what is most intriguing is the underpinnings and the simplest of jackets and
coats. Some of the shirts appear to be amazingly gorgeous in their stark white
simplicity and draping and then you get all this mirror ball stuff that just
has had it... it’s tired... it’s time to move on … fur chubbies and chain mail
are not exactly moving in the right direction.
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The patent leather and clear vinyl is again so been there done
that and yet it just keeps coming at you as nauseum. The target audience is
maybe 25 to 30, skinny legged and very rich with no job and a very active night
life. The of course there is that every day utilitarian material called chain
mail... So after that .02% where are you going for brand growth other than to
water down the stuff for H&M and make your money on design fees. At the moment, to me, it all looks like great
editorial and a boat load of barely wearable markdowns.
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