Wednesday, June 26, 2019

Brand Assassination


Courrèges, Nina Ricci, Sonia Rykiel, Paco Rabanne, Mugler, Emanuel Ungaro & Kenzo
 
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The names above are some of the greatest heritage brands to ever come out of Paris and yet look at the atrocities here and see if you can possibly match any of this garbage to any of these once majestic and revered brands. 
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The impetus for this piece is the “murderer” at Courrèges and then the others are just accomplices to the crimes. Do you blame the designer or do you blame the ownership?
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What's the point in perpetuating a brand that has a long and groundbreaking history and throwing it all out the window to produce generically ugly and absurd looking clothes that probably will never sell .... seems rather pointless
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Courrèges was probably the first to ever discover and espouse minimalism, Kenzo once known for his technicolor florals and happy clothes, Rabanne for his groundbreaking use of metal, Ungaro for creating clothes screamed sex, Mugler was one of the architects of fashion and the extreme, Ricci for its jolie madame/soigné and elegance and Sonia for her irreplaceable knits… can you match any of those names to any of these images? 
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It is a crime against fashion and fashion media that any of this crap is acceptable under these labels. Critics talk around the clothes since there are no clothes to speak about that anyone will want.  
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The French who are so full of their so called pride in product should be ashamed of themselves and as for the coverage that these collections that they receive... well the  least these eponymous designers deserve is the honesty that the collection that now bears their name is to be called out for what they are …. Tasteless generic crap!

1 comment:

  1. beautiful review and a true manifesto to the genuine names and brands instead of this cold sh...t oops cold “soup” we’ve been served since a decade with those terrible house revivals. Myself, who worked as an AD with Emanuel Ungaro, closely fir 6 years, did little to take over this brilliant maison de couture after he sold it to Ferragamo, who destroyed it naming my finance second assistant a ceo, my gosh! What did they think it will result? Zero! And I should have done my best to get the succession but I didn’t tho having shared a lot during fab years with Emanuel, because I’ve been the only real bras droit he never had before, he told me. rmf’s #ungaro t

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