Now let this be a lesson to
you!! This is what happens when a designer (Jason
Basmajian) taps into a brand’s actual DNA and then tweaks it to the point of
utterly chic, divinely tasteful and OMG that curse word … wearable.
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Yes, I can be very boring in
my personal tastes but I cannot and will not ignore the fact that clothes must
be sold and their primary source of importance is sales not runway hype.
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Anyone with a strong
knowledge of fashion history will recall that Cerruti was an exceptionally big
player in menswear decades ago and remained strong for decades and then came
the mega brands and the power houses and these absurd media grabbing trends, so like many of its cousins, the brand sort of
dissolved even after several incarnations. Happily if not thrillingly, Cerruti
has reemerged as, OMG, a realistic answer to fashion that men of any age can
wear. Imagine that? Imagine actually looking rich, polished and slick!
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Unquestionably, there is a
touch or a soupcon of Armani in there but hell, who cares? Just look at it and
think about why the retail business sucks and what it might take to
reinvigorate it on a consistent basis rather than dependent on the media grab
of the season. It is classic and modern and timeless… geezz I keep scaring
myself when I say those words! The palette is sophisticated and subtle and the silhouettes
range from the trendy to the classic.
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What more can be asked for
other than a reasonable amount of favorable press in a season of clown clothes
palmed off as fashion?
