Wednesday, June 24, 2009

JUNE 24 MILAN ----MEN'S

For a change of pace , I thought I would delve into the world of MEN"S----Having been through all the photos of the collections show thus far----there are a few observation that I have about the state of affairs inthe Men's business*****************************
1- When did the deomographic of the Men's designer customer change ????According to most designers the optimum client is 20, maybe 25, and they have a healthy trust fund and of course, they needn't work

2-These clothes are enormously expensive no matter how much the designers can lower the prices and what makes anyone believe that a 40 year old let alone a 50 year old ---can realte to clothes worn on some barely pubescent boywith a 28 inch waist and a 36 inch chest

3-If the business is to survive the current downturn --wouldn't it be prudent to aim the collection at your real customer and not the "ideal" or aspirational customer

4-Kudos to VERSACE for showing the sexy clothes on men and not boys--FERRAGAMO--ZEGNA--ARMANI --McQUEEN ---DOLCE--and ETRO for likewise doing that as well as showing collectiones targeted to their clientel

http://men.style.com/fashion/collections/S2010MEN/runwayshows