PRE-FALL 2020... season of words rather than clothes

The newest buzzword for fashion is sustainable. .. sadly  so many of these designers have forsaken the part about selling clothes and prefer to run their mouths on subjects and sound by,tes that will take generations to see fruition instead of designing clothes that might sell. Forget about original ideas as it is much easier to dig back into fashion history and just copy what once was.... after all who will notice when your frame of reference is the last 20 minutes

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“Only those with no memory insist on their originality.”

― Coco Chanel

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Here are some images from some of the most hyped-up collections as well as from collections one has never heard of... Kindly note they are all for the same season and here is some of the bullshit that accompanies the clothes. As I have long ago said,  clothes don’t come with romance cards they hang on a hanger and don’t explain themselves nor the supposed environmental impact they may have other than the offense to the eye. Who cares? Women buy clothes to look pretty or to follow a trend... 

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I defy you to find either here. One more time … pre-fall was never meant to be show worthy, these were supposed to be the clothes that women didn’t think twice about buying for the coming season before the big guns of full-fledged fall hit the rails.

 

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"We need to wear our clothes for longer. It’s the throwaway aspect [of fashion] which is destructive. So the thought process, particularly in women’s, is to have a quieter sense of permanence. And I like the idea that so many of the pieces can be relayered.” 

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“As each brand embraces diversity and inclusion, we can’t neglect the most important factor in our lives: the climate crisis” 

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Designers should be designing clothes and quit worrying about being so politically correct and all-inclusive… nothing worse than faux intellectuals who think they are designers! They need to look at who exactly is their target customer if it even exists!