ALCHIMIA represents the 20th anniversary of on aura tout vu and isn’t it interesting that what once seemed so out of the realm of reality has actually become the reality of what haute couture has evolved into at this time.
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The clothes which at one time might have seemed so theatrical and costumey that fashionphiles turned up their noses at the brand but now this design team has shown those snobs they too can compete in the haute couture arena; in short those snobs should have their noses rubbed into this collection since it was on aura tout vu who did it first!
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Yes, some of the clothes straddle the line of reality but then again look at Balmain, look at Gaultier, Valentino, look at Margiela and tell me if these clothes don’t actually appear to be tame and wearable in comparison.
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All of it is made by hand and keeping in mind that all the clothes can be adjusted at the client’s request there are some mighty easy to wear shapes and certainly some entrance making forever pieces. Here’s the thing, they haven’t strayed from their roots and whether the fashion establishment admits it or not the world of haute couture has caught up to them and when put into context they are no longer the black sheep of couture to be dismissed as outrageous or ridiculous.
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The astute follower of fashion who has an eye for detail can plainly see that what on aura tout vu has been doing for years is now being done by so many. I have always said that sometimes being on trend too early is as costly as being on trend too late!
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Bon Anniversaire à tous!
