California fashion as it is called and classified has never
exactly elicited any sort of excitement from me. I have read books on the subject and reviewed
dozens of shows and yet, except for very rare occasion, can I ever say that
there is a designer/brand that brings me to “the keyboard.” So, in the spirit of all things new and
fresh, if that’s even possible in today’s world of fashion, I offer up to you Uniform Union which is a collaboration
of two extraordinarily talented young designers who have a distinct and original
point of view.
Franck Ford and Seven Loy have been honing their design
skills for over 25 years and doing successfully and internationally. It is with their latest incarnation, Uniform Union, that they reach a
culmination of their combined talents.
This crescendo results in a collection that is at all times modern,
impeccably made (inside and out) , possibly reminiscent of some of the greats and
yet never in a “me too” sort of way .
What needs to be pointed out is that the tailoring is crisp,
edgy and modern. The innovative design
riffs, on many fashion staples, render the viewer/buyer somewhat awed. The modernity of pieces/styles that we have
all seen time after time for years are suddenly looking new and have been totally
reinterpreted to suit the design ethos of this design duo and their label. The “take” they have on dresses is a point of
view that is a combination of the tried and true combined with the most
inventive of techniques that one might call “artsy” or better termed a specific
design signature. Imagine that there are
many pieces, both of hard and soft construction, that evoke strong emotion, all
in a most positive and compelling way.
What upsets this reviewer or chronicler of fashion is that
collections/designers of this ilk and caliber rarely get the “ink” they so
richly deserve. Being eclipsed by those
who are far less talented can taint or infect the ambition of many a designer
and has been their nemesis.
What gratifies me is that there are still some top tier retailers,
Maxfield, Ikram and A’maree’s in the United States as well as Montaigne Market
in Paris to name a few, that still appreciate and recognize what is
new, original and modern in this miasma we know as the world of fashion. How
uplifting and refreshing is it to know that there are still designers who wish
to stand out from the flock and can achieve it by using their god given talents. Have a look and let me know if you agree …. http://www.uniformunion.com/home
P.S… the photos don’t come close to showing the exquisite
detail of each piece
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