Defined by
Webster’s dictionary:
rai·son d'être
\ˌrā-ˌzōⁿ-ˈdetrə\
the thing that is most important to someone or
something : the reason for which a person or organization exists
In today's
world of “it” bags and mega brands, there are always those brands which live in
the shadows of the big boys! Such a brand is RAISON d’ÊTRE which has all the trappings of the big boys just not
an unlimited bankroll and a staff of public relations drones to place and pump it
up.
RAISON d’ÊTRE is made in Italy of the finest skins and
leather and employs many of the same heritage techniques that are used by the mega brands. From laser cut leathers to
hand paints to intrecciato to embossed to distressed. All the bases are covered
and Sabine Masi’s attains her vision to design and manufacture handbags that
fit into today’s liftestyle for women of the 21st century. The shapes are
classic and highly functional and yet very much on trend. Whether you search
for a fabulous clutch or an amazing tote, RAISON d’ÊTRE is where you want to
be!
If there is
a savvy retailer in the USA , soon the brand will be available on this side of
the Atlantic
www.raisondetre.it
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