It is a
rarity in these times to find a man, so young in years, who possesses such
remarkable style and polish, not mention exudes an air of elegance somewhat reminiscent
of a Cary Grant or Gary Cooper vibe, but
a 21st century version. So it was my pleasure to get to know Mr. Rios
who has parlayed his talents, background and his appearance into an all-encompassing
public relations business that is surely to be admired by many of us in the
worlds of fashion and style. Think in these descriptive terms: dapper, natty, savvy
and tony and then find me ten other millennials who share these adjectives as
traits!
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In these
“millennial times” it is even rarer than a rooster with teeth to find a young man
who honestly possesses the perfected appearance of a true gentleman in every
sense of the word. Rios is an exception of his generation especially in this age of
sweats, bed heads, tee shirts and torn or saggy jeans with little attention
paid other than to fitting in rather than standing out.
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With clients
like Versace and Ferragamo timepieces, Tattinger, Raquel Orozco along with
writing style and fashion columns for various media outlets on an international
scale, Jorge Rios is indeed one busy man. I finally pinned him down to a time
when we might get better acquainted and this interview is the byproduct of that
discussion and so in his own words:
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Jeffrey Felner: Would you please give us a brief history of you and how
you arrived at where you are today with your profession.
Jorge Rios: I am Jorge Rios, born in Mexico City in 1979 with a mix of
Mexican Indi - Spanish roots. My name Jorge was given because of The Beatles as my dad was a fanatic in late
70's decided that name under George Harrison. I'm a public relations
professional since almost 18th years involved in fashion, luxury brands and
entertainment. Starting as a PR of Mexican jewels fashion designer to MAC cosmetics,
then as my own PR Agency, representing brands like Givenchy, Emilio Pucci,
Fendi fragrances, Jed Root Inc. in NYC, Timex Group luxury division with brands
like: Salvatore Ferragamo, Versace, Hugo Boss, champagne Taittinger as a PR Ambassador and representing Mexican fashion
designer brand Raquel Orozco.
Actually I am doing collaborations having my own lifestyle column
at theguiltycode.com , doing seasonal fashion weeks reviews for a Mexican newspaper as
a guest insider, and fashion contributor for fashion media in Dubai and
Asia.
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JF: What is your dream collaboration or project and why
JR: There are so many Mexican talents inside and outside the
country in sports, arts, gastronomy, fashion, architecture, music
among others. My dream collaboration definitely could be with all of
these because they finishing being as real Mexican ambassador´s showing
the richest things that our Mexican culture roots represents which is
more than just Frida Kahlo, tacos and Mariachis. Promoting so much of Mexican
culture and gaining fame in other countries where no one sometimes knows about
them, about what are they doing and the best image they are providing to the
world about Mexico. So to be the bridge between them and my country would
be awesome, supporting to open more doors inside and outside.
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JF: if you could invite any 5 people to dinner who would they be
and why
JR: It's so hard to mention this because I have already small
groups of close best friends that I really love share time with them; we learn,
share, laugh, sing, update, support. But If is about to be with famous
worldwide people could be:
Wallis Simpson: She could provide this earthy royal thing to my dinner
table and of course her good manners; she would let me know all the inside
things about her life, her Prince Edward relationship, and how the hell she
endured the tsunami of news through her life when the King abdicated the crown
just because he wanted to be married with her as a true love story.
Oprah: Someone fun, who will help me to do a relax time along with
others guests at the table throughout the dinner. She could do good questions
and open our minds in the way she is well known. To get her point of view
experience in many things with all this amazing people she had interviewed
during her career.
Maria Felix: the Mexican golden era cinema actress icon who could
provide the beauty and glamour in the table. I see clearly making a perfect
match with all guests getting central attention with her personal and unique
intelligence, her glow with sarcastic jokes and comments, wearing a "made
to order" Valentino dress and her famous diamond Cartier alligator
necklace.
Eleazar Rios: He's my uncle and mentor in life. Since I can
remember I saw him like a perfect powerful, intelligent business man, a real
gentleman, always perfectly tailored well dressed and scented; in the office,
playing tennis, cocktail parties, traveling, in celebrations, or driving a nice
sports car; always worried to keep the family together, a man of his word. A
whole charming Casanova able to make everyone laugh in the table.
Porfirio Diaz: Imperialist Mexican ex-president era severely
questioned and criticized in Mexican history books. He brought the French style
decor and architecture to Mexico during his rule, as it is called
"Porfiriano Style". He will provide that serious side to the table,
but I'm sure he will be fascinated also with the other guests in table.
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JF: Can you tell us who are your style mentors or icons and why
you have selected them?
JR: My Uncle mentor life: Eleazar Rios, means to me a real
gentleman through my life since I was a child. He is someone who I could see
and touch fashion that inspired me to try to be very well dressed for
any place or moment. Rudolph Valentino: first Latin lover knows his style,
attitude, poses, and amazing tailored suits and hats. Lapo Elkann: This man
distilled his style anywhere at any time, seems like he just jump from bed
(when also can look amazing) and pum! He's perfectly well dressed, unique. Prince
Edward (Duke of Windsor) : a real bon vivant, perfectly well dressed for any occasion
as a perfect Englishman.
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JF: What is your opinion about fashion and style these days
especially within your generation and please be honest?
JR: I think men´s next door in general are in a transition,
they feel frightened about what and how to wear, they
get conventional and boring in the way that
they don't wanna take risks in special in Latin markets. But more and
more they seem interested in new options, mixing textures, colours. Nowadays
information is everywhere so they feel more confident. Italians are the best
ones for me, creating a personal fashion singular sense taste.
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