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It has been 15 years since the first stretch denim swim/underwear line caused an almost incendiary reaction on the internet. RUSKIN was the very first to develop a collection focused solely on stretch denim and it literally set that segment of the online market on fire. It is what put RUFSKIN on the map as innovators and set them apart from the speedo based swimwear and bikini/novelty underwear websites.
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In celebration of that momentous event, RUFSKIN has reimagined the shapes and fabrication to reflect a new era for that fabric and to attract a new gneration of shoppers; new washes, new silhouettes and as usual, they will lead the pack in design and merchandising. No other underwear/swimwear/active wear website has done what they have done and continue to do year after year with such great consistency.
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Thank you to Hubert for allowing me to tease you with these images .... please find the link for the entire 46 page California Dust look book ..... below.
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I say Merci le grand Hubert and félicitations on this anniversary of making a difference in how some of us shop online
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