Brand Assassination

Courrèges, Nina Ricci, Sonia Rykiel, Paco Rabanne, Mugler, Emanuel Ungaro & Kenzo

 

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The names above are some of the greatest heritage brands to ever come out of Paris and yet look at the atrocities here and see if you can possibly match any of this garbage to any of these once majestic and revered brands. 

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The impetus for this piece is the “murderer” at Courrèges and then the others are just accomplices to the crimes. Do you blame the designer or do you blame the ownership?

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What's the point in perpetuating a brand that has a long and groundbreaking history and throwing it all out the window to produce generically ugly and absurd looking clothes that probably will never sell .... seems rather pointless

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Courrèges was probably the first to ever discover and espouse minimalism, Kenzo once known for his technicolor florals and happy clothes, Rabanne for his groundbreaking use of metal, Ungaro for creating clothes screamed sex, Mugler was one of the architects of fashion and the extreme, Ricci for its jolie madame/soigné and elegance and Sonia for her irreplaceable knits… can you match any of those names to any of these images? 

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It is a crime against fashion and fashion media that any of this crap is acceptable under these labels. Critics talk around the clothes since there are no clothes to speak about that anyone will want.  

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The French who are so full of their so called pride in product should be ashamed of themselves and as for the coverage that these collections that they receive... well the  least these eponymous designers deserve is the honesty that the collection that now bears their name is to be called out for what they are …. Tasteless generic crap!

Sonia Rykiel Haute Couture fall 2018

What a sad and totally deluded designer (Julie de Libran) came up with this pile of crap  and believed it is an ode to the eponymous designer. Sonia was the epitome of a sort of minimalism in her  day. Yes she had her fair share of craziness and outlandish but at the core of the business was knits… glorious knits which might be considered precursors to today’s track pants and hoodies /sweatshirts.

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Rykiel women were addicted to the one color ensemble dressing as well as the stripes and lightheartedness of her collections. The models, the clothes, the colors, the music, the staging, they all spoke to a time and a client who was loyal to the core if not in some ways cultishly addicted to the collections. Sonia was a visionary. The clothes were streamlined, clean, soft, timeless, and most times the epitome of subtle.

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After the knits there was of course “Hilda” which as a grouping of acetate crepe that was wildly overpriced but was a requirement to be part of your buy each season. Hilda was usually rhinestone studded and was meant to be a category extension even though Sonia was the knit queen. 

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With all that said in what freakin universe do these clothes speak to Sonia Rykiel,  the brand and the designer. Natalie Rykiel should be ashamed of herself to allow such trash to be shown with her mother’s name/label on it.

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PS ... the uneducated reviewer from one supposedly stellar fashion site really needs to know the history of a brand before they regurgitate press release crap …. This was more than just a stretch of the imagination to see the DNA of the original brand!

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