"This season, St. John creative director Zoe Turner focused on reinventing tweed. The label is well known for prim suits in the material, but Turner imbued the house signature with a youthful airiness. “As much as it is about offering what we all know and love about St. John, it really is now time to push the collection forward” Turner said.... spoken like a totally undedicated and self-involved designer who has not one iota of a clue as to what made the brand a juggernaut in the 80’s and it sure as fuck wasn’t tweed!
Anyone who knows anything about fashion history knows that St John was a machine loomed knit that copied/imitated the “Chanel” style and it was that Nancy Reagan/ADOLFO like suit that made then Greys famous and rich.
But of course, we have reviewers who can’t remember what they saw last week and have less of an interest as to the reality of what the DNA of the brand in its original incarnation was all about.
George Sharp was the only designer who took the stigma of that knit suit (NOT TWEED) and turned the brand in a chic lady’s choice for her everyday wardrobe at affordable prices but then again, if it was salable that didn’t suit, pun intended, the fashion media or the powers that be.... here’s a little clue... this pile won’t be making headlines or front pages for any number of reasons, which to be honest, I don’t care to further enumerate. Look for yourself... what blows your skirt up here.... where is there any continuity and the tweed they show looks like an H&M version of CHANEL ...woo hooo!
As I read earlier, the internet and amazon can’t fix fashion............ designers with knowledge and creativity will fix it and keep it going but sadly they are not the ones that get the spot light!
