In the 21st century fashion environment, it has become abundantly clear that there are new rules and game changers. The latest “talking points” for fashion businesses are emphasis on heritage, craftsmanship, fine art, the artisanal aspect of fashion and sustainability. For some designers it is a leap of faith to be able to inject any of these qualities into their brands but such is not the case for Katherine Maxwell whose entire business maintains ALL of these “particularities.”
Ms. Maxwell includes old world methods of manufacture combined with 21st century technology as well as the merging of fashion and art. Whether it is the creating and dying of her yarns, the weaving process or to her ultimate finished products, Ms. Maxwell is ever wary of how to maintain and solidify what she has set forth as her brand.
Her life’s experience in fashion, from all angles, brought her to Santa Fe and here is where the magic happens. Please have a read, have a look and enjoy the “scenery!”