I prefer to think of On Aura Tout Vu as the truest example of Haute Couture. By this I mean that Yassen Samouilov and Livia Stoianova are the mad scientists in their laboratory of fashion. “We wanted to speak about superhero’s living inside of everyone during this difficult period.”
Unquestionably they have addressed superheroes but my eyes see much more than just costumes. What I see is astounding craftsmanship, unimaginable tailoring and experimentation in the world of fashion where few others utilize or exhibit when assembling their collections especially at a time when so much seems to depend on how much fabric you use or how oversized and bloated everything might be. (Long thought there!)
This design duo stretches the viewer’s collective imagination as well as the abilities of their ateliers to offer an almost alternate universe of fashion. It is strange that within their collection I see glimmers of Thierry Mugler, JPG, Stèphan Rolland and more... by this I mean not copies but references in the truest sense of the word.
Spliced between their worlds of fantasy and reality there are statement making dresses for those who have no problem being the center of attention. As one might assume, the brand is also responsible for a never-ending roster of costumes for theater and dance as well as clothes for their almost cult like following. I cannot emphasize enough that I am not advocating On Aura Tout Vu as being fashion of the moment as much as I am clearly stating that the brand is one of the few that does more than just show clothes and offer some high-handed philosophies for their raison d’etre and rationale for their collection!
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