Alessandro Sartori, whom I happen to think is quite talented with one foot firmly planted in reality, has proposed a more au courant vision for Zegna as it will be known from now on. It’s my opinion that Zegna will always be known for its tailored clothes and Sartori is putting out feelers to a new generation of possible Zegna customers.
The collection is fashion savvy and somewhat trendy and yet the DNA of the brand remains intact. There is a fluidity and softness which is a welcomed sight as well as a variety of pant shapes and of course jackets and outer wear. Sweaters play a large part in the layering process that he puts forth as does his almost renaissance like rich palette. Do I think that this possible newcomer will wear the clothes as shown... well no, but I do think there is a rich young client as well as a tried-and-true Zegna client who will find pieces to wear.
What I found most distressing was that film which was their 16 minutes of my life I will never get back and as far as I am concerned was a “Hollywood” production in the same vein as Vaccarello for St Laurent except that the latter was far more exciting, and this was tedious.
At any rate I find it refreshing when a
designer designs and understands it is not his name on the label but a label
that is revered for its longevity, quality and product. It will be interesting
to see how this evolves in the future and if it will return to the more classic
approach or proceeds on the more fashion path.
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