Thursday, May 25, 2017

meet NATHAN AYON .. originator of sexy bespoke



Fashion, at this point in time, is surely not a smooth path to choose for a career but the savvy designer knows that they must have a “hook” or in other words something that sets them apart from what’s already out there. With the internet as well as brick and mortar still very much in play, competing for sales and attention has increased exponentially just as it has for models and photographers.  Fashion in general has become this sort of free for all for those who believe they bring something to the table. 
Nathan Ayon.. click image to enlarge



Then there is Nathan Ayon who has it figured out in a way that is unique to him and his brand. He has most definitely used the visual component of fashion to his advantage but his extra added coupling is SEX and BESPOKE! Some would think it’s an unlikely combination but the visuals substantiate the points and the logic. Case in point is the ubiquitous bomber jacket that pervades the menswear arena at every price but alas most of them are interchangeable or knock offs of one another except for price points. What attracted me to this young man’s work is his take on said jacket. I generally spurn the style because of its “generality” and ubiquity but Nathan found a way to do it with his imprimatur that is exquisitely fashionable and unique in every way. Even the simplest tank top takes on new meaning when rendered in luxe panné velvet or even a gym short translated in the most sensuous of charmeuse… they suddenly become the sexiest pieces of one’s wardrobe; then imagine your bespoke swimwear!!
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click image to enlarge



So now in his own words you will get to know the man behind the brand…



Jeffrey Felner: Can you give us a brief synopsis of your professional life up to this point?

Nathan Ayon: Well, my first ambition in life was to be a ballet dancer and it was this passion that drove me to take my training at a professional level. I left Yakima Washington and trained in Seattle, Austin, and Houston as a teenager. I danced professionally for a bit, and also did a lot of performance art. After moving to New York City, I attended beauty school and graduated with a license in cosmetology and began working towards a career as a hair stylist which is a craft that I love with all of my heart. However … I always had a passion for clothes. It wasn’t until I was living in New York that I really began to become somewhat obsessed with fashion. I started designing custom pieces for high end clients that I knew both through hair, and my circles of ballet and opera enthusiasts. I decided to launch my own business in 2016 and focused on custom clothing. I’ve had three shows since then which took place in both in New York City and Fire Island Pines.
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click image to enlarge
click image to enlarge




JF: Do you have any style icons or mentors who influence your body of work and

why?

NA: I am inspired by the bold, unique, and original. Gianni Versace, Iris Apfel, Quentin Crisp, Marilyn Monroe, Princess Margaret, Madonna, Nancy Sinatra, Jean Shrimpton, Stevie Nicks and Cher to name a few.
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JF: If you could invite any 5 people to dinner who would they be and why?

NA: Let’s see. ANY 5 people…  Anne Frank, Marilyn Monroe, Oscar Wilde, Andy Warhol, and Stevie Nicks. The world was changing so much around them, and they all found a way to make a difference and be remembered. I think that’s romantic.

 
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JF:  If you could select any collaboration, whether person or brand, who or what would it be and why?

NA: Iris Apfel, although she’s already taken by Macy’s; I really respect her approach to style and usage of colors. She understands authentic craftsmanship, and the mixing of “highs” and “lows” to make an outfit truly fun and individual.
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click image to enlarge




JF: What is that little voice in your head that inspires and what is that voice telling you?

NA: The voice is my head can be annoying at times … sometimes I hit a creative roadblock and cannot figure out how to move forward. In those cases I like to visit places that inspire me.  Fire Island Pines has been a huge inspiration for my clothing. The one important thing that the voice in my head tells me is to portray my life and experiences through my work. I want my clients to feel unique and represented by the clothing I design for them while also presenting a part of me within each piece. Also, that phrase “Be the change you want to see in the world.”