LOYDFORD Spring 2017 paris
They
inspired me to coin the phrase designers who design …
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“making an entrance” was how Franck Ford spoke of the
inspiration for the Spring 2017 collection; Sondheim said it best when he said
“making my entrance with my usual flair” as do all the ladies who swear by
LOYDFORD for dressing up. My take is that making an entrance is easy when the
clothes silently scream LOOK AT ME without being tricked out or lit up like a
Christmas tree! Women can wear the
LOYDFORD signature style tutu dress, the current accordion pleated
skirts (made for spinning like a dervish) or the newly designed cowl back
halter and they are almost assured of entrance making and, in some instances,
exit making attention as well as sidelong envious glances.
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The unpredictable
aspect about doing seasonal collections is that these designers operate from
instinct and occasionally they just happen onto a trend without realizing
it or trying to jump on board with it. LOYDFORD has never been a collection
that relies or focuses on trend. They are of the independent spirit variety
that eschews trend at all cost. It was only by happenstance that one of their
newest signatures has been gobbled up by retailers and consumers alike.
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LOYFORD
is evolutionary, unique and distinctive as it is a constant work in progress.
Both designers feel that they would prefer to offer more new styles rather than
elongate the lives of their best sellers. The growth never ends but they retain
their DNA no matter what. Even the color range has morphed over the seasons
going from an all-black palette to the addition of ivory and a few colors and
now to a full blown range of color options. During this growth process they
have expanded their expertise from being strictly “lace masters” to introducing
hand beading which has become a signature (totally designed by them, confined
to them and engineered for their collection), as well as a variety
of fabrics and prints which make “guest appearances” each new season.
What you must keep in mind that despite the lightheartedness of design, the
collection is always meticulously constructed as befits their position in the
fashion hierarchy ... top tier!
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The
reasoning behind all their design practices is simply so that the clothes will
never grow stale when there is newness in silhouette, fabrication and
embellishment season after season. One of their most potent secret weapons is
that the clothes will, more than likely, outperform their “neighbors” on the
retail selling floor. As the saying goes why fix what’s not broken? Apparently
Loyd and Ford are not shopping for a new client every season but rather
expanding their customer base with each new season’s offerings.
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