Saturday, May 5, 2018

PRADA resort 2019


Minus the absurd narrative and the equally ridiculous trapper hats, assorted headgear and “fragmented hose.” PRADA for resort 2019 is an exercise in ennui … for the most part. As a whole the collection is hugely commercial…well considering it is PRADA and the palette is far more visually appealing than usual… what comes to mind is retail appeal!
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The hip slung ruffle skirts and pants are cutesy in a PRADA sort of way as are the endless polo shirts. What is interesting is the new PRADA logo which appears countless times and the plethora of … shall we say … busy prints. Oddly there is still something nerdy about it but somehow fresher than the overdone and usual pushed to the limit au courant and supposed fashion trail blazing of PRADA collections from the past.
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If I had to venture a guess, I’d say that the edict came down from the top that it is time to think about actually selling clothes and not just yammering on about one’s philosophical take on fashion and life in general. Their sales have been down and their expansion ill conceived.  So, since they have deemphasized black nylon, it is now time to find something to sell... like clothes, maybe some link necklaces which will be copied everywhere for 4.99 and up and maybe some leather handbags… and oh yeah  shoes.
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A word to the wise; Think about how important it is to sell clothes when you are the sole owner of a massive international network of eponymous shops  let alone you are no longer on the tippy top  of every fashion groupie and label whore’s must have list  ….  Worldwide …. Alas one more time… clothes don’t come with romance cards, they just hang on a hanger!