Minus the absurd narrative and the equally ridiculous trapper
hats, assorted headgear and “fragmented hose.” PRADA for resort 2019 is an
exercise in ennui … for the most part. As a whole the collection is hugely
commercial…well considering it is PRADA and the palette is far more visually
appealing than usual… what comes to mind is retail appeal!
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The hip slung ruffle skirts and pants are cutesy in a PRADA
sort of way as are the endless polo shirts. What is interesting is the new
PRADA logo which appears countless times and the plethora of … shall we say …
busy prints. Oddly there is still something nerdy about it but somehow fresher
than the overdone and usual pushed to the limit au courant and supposed fashion
trail blazing of PRADA collections from the past.
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If I had to venture a guess, I’d say that the edict came
down from the top that it is time to think about actually selling clothes and
not just yammering on about one’s philosophical take on fashion and life in
general. Their sales have been down and their expansion ill conceived. So, since they have deemphasized black nylon,
it is now time to find something to sell... like clothes, maybe some link
necklaces which will be copied everywhere for 4.99 and up and maybe some
leather handbags… and oh yeah shoes.
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A word to the wise; Think about how important it is to sell
clothes when you are the sole owner of a massive international network of eponymous
shops let alone you are no longer on the
tippy top of every fashion groupie and
label whore’s must have list …. Worldwide …. Alas one more time… clothes don’t
come with romance cards, they just hang on a hanger!
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