Showing posts with label fashion jewelry. Show all posts
Showing posts with label fashion jewelry. Show all posts

Wednesday, November 30, 2016

meet PEDRO BOREGAARD .. the jeweler's jeweler



Well, that time of year is upon us once again and there is no better gift than one that can be treasured, worn and turned into an heirloom to be passed on as part of one’s legacy or foot print, if you will. Of course I speak of  jewelry, of the “precious” variety,  which speaks to your individuality, personality and most of all to your style.

 
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Pedro Boregaard offers you a selection of jewelry that sets him and you apart from the flock; he is above all a designer’s designer. If you are looking for pieces that might resemble the grandiosity of a Cartier or a large gemstone creation from Harry Winston, well then, nothing to see here BUT if you want statement making pieces that are flawlessly designed  and executed in the tradition of the heritage brands ... well then step right up. 
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From Tahitian pearls to tourmalines, from stainless steel to sterling silver and of course yellow, white and rose gold; this designer uses them all. He combines the most modern of design with the workmanship of the masters to render jewels that are to covet and lust for. 
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Boregaard runs the gamut from rings, bracelets, necklaces to belts and one of a kind gew gaws that would be hard to find anywhere else within the sphere of fine jewelry. If you know Hemmerle and who doesn’t know Tiffany, but those were the brands where this brilliant designer cut his teeth and gave him the esthetic he has honed and developed during his decade’s long career. 
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The only caveat is that he located in Narrowsburg New York and not on Madison Avenue but he can be viewed on his website and you can be assured that what you see is what you get! .. Or its possibly time for a road trip to visit him in his eponymous shop where I’m sure there is even more than what is available on the site
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So now in his own words... Pedro Boregaard...



What was the path you took to arrive to where you are today? Missteps or if you would change anything?

“No, I would not change anything.  I always followed my gut first and did the thinking afterwards. Sometimes I was shocked about my own decisions but it seems whatever I decided, whatever path I took served me well in the end.”


Can you speak to the topic of inspiration and your “inner drive?”

Yes, one can speak of an inner drive. A psychic once told me “you can’t leave anything alone, not change it or use it in ways nobody did before or trying to improve it. That sums it up. Inspiration can be anything; I find the difficult part is the editing of these ideas. What in the end one really wants to do. Than having sorted that out I begin to chisel away everything unnecessary. I guess the art is to know when and where to stop. Some pieces I can visualize so perfectly that I almost loose interest to do them. Others I have to draw or just start working on wax or metal until it reveals itself. That is by far more interesting. Than after finishing it I in general have lost completely the ability to judge it. I put it away for some time and then looking at it later I am surprised I created it.
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Let’s talk about your present situation and can you tell us what your end goal is here?

I wished I knew. Somebody asked me in the store the other day: how did you end up here in Narrowsburg. I knew what he meant but I said, how do you know I end up here? Still, I do have plans. Presently I am trying to reduce my whole operation, inventory etc. keep the store but come to the point that I can do what I want when I want. God knows I might have more work than ever but it should be (as long as health allows it) completely at my leisure. At least that is what I am hoping for.






If you could invite any 5 people top dinner who would they be and why?

That is difficult. The people who come to mind first, are all dead. -- Gene Moore comes to mind who was a close friend and helped me a lot at Tiffany’s --Julius Cohen (of Madison Ave.) my mentor after I left Tiffany and who helped me to open my first workshop at 48 W 48th Street. Rea Lubar my fabulous PR lady. You might even know her or of her. She put Hermes on the map in NY, Perry Ellis, Velcro (lol (etc. ---Christiane Zimmer the daughter of Hugo von Hofmannsthal and her welcoming house on Commerce Street full of the literary world…to mention some. Well, times past. Actually I would love to have some dinner or lunch with you! I always enjoy your posts on FB and I am sure it would be a joy to talk to you with your immense knowledge of and insight into the fashion world as starters. Plus we lived both in the same city during a very exiting period. I guess there are lots of notes to compare.
There are of course people, younger people, young people I love and admire because of their beauty or accomplishments and talents in whatever field but I grew up in a very artsy and liberal milieu in Munich not only through my Mothers connection to the theatre but also through my guardian who was the director of the Munich Opera and beauty, fame and fortune never impressed me (at least not for long) and people are in the end people. So these days I rather admire them and what they do best from a distance than have that wonderful picture I have of them tarnished. …and then I could be terribly wrong.  I guess I am getting old.
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If there was such a thing as a dream collaborator or collaboration, who or what would it be and why?

There never was. I left Germany, I left England I started my own business, I always lived on my own because I followed as they say my own drum.  I work well with people. My employees always stayed for many years but I always had strong ideas what I wanted and needed always a lot of freedom.  So the idea didn’t come up nor did anybody ask me. 

http://www.boregaard.com

Friday, July 1, 2016

meet the team of On Aura Tout Vu.. bonjour et bienvenue



On Aura Tout Vu translates to "You will see Everything" and by god yes you do!
 
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The subject/subjects (Livia Stoianova and Yassen Samouilov) of this interview reinforce the idea that yes; fashion is indeed an art form. On Aura Tout Vu is without question not only art but it might be the result of mad scientists in search of immortality. What these 2 designers create is nothing short of astounding, breathtaking, thought provoking and in many ways flummoxing. When some of their pieces parade down a runway or appear on a red carpet or as wardrobe for a theatrical event, one must really wonder how it was done and who on earth could possibly imagine them and then produce such incredible pieces. One might say that Livia Stoianova and Yassen Samouilov have created this idea that when it comes to fashion, accessories and for that matter any classification of fashion, there isn’t anything that isn’t possible. Trite as it sounds, they are quite literally of the school “if you can dream it, you can achieve it.”
 
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“I think On Aura Tout Vu personifies Red Carpet glamour. I have worn them since 1999 and they certainly were making head turning avant garde pieces then and now the world has caught to what designers in Paris have known for 20 years … pay attention to what this team does! This is why the super stars are all lining up to wear On Aura Tout Vu.” Christine Suppes. Author of Electric Fashion and fashion arbiter and blogger extraordinaire
 
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What becomes blatantly apparent to the more seasoned viewer is that On Aura Tout Vu is the ultimate pairing of the old and the new; they combine the oldest methods and tenets of the haute couture and combine them with the latest 21st century technology to create masterpieces worthy of any connoisseur of fashion or museum for that matter. One might say they are not real clothes but really costumes or prototypes. While only part of that is true, what they manage to do is accomplish is literally modern fashion in the truest sense of the word. These are clothes that satisfy the fashion hunger of only those who have the most acute and individual sense of style. One might say that their pieces are felt and designed from a visceral point of viewpoint; these are clothes that are emotional and come from within not just what you see on the surface.
 
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So now in their own words you can meet the two wunderkinds of 21st century fashion:


Jeffrey Felner: You do so many classifications from couture to costumes to all sorts of accessories; is your vision unified or does each classification come with its own set of “rules.”
Livia and Yassen: Yes we can say that on aura tout vu brand is multi-cultural brand. Our way of working is completely different when we develop couture, accessories and art projects (costumes and stage design).  Rules that regulate On Aura Tout Vu creative process is to have innovative experiences in technologie, handcrafting and experimental materials. We always worry about what is the message that we want to transmit.
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JF: What was your favorite collaboration and who would you like to work with and why?
L&Y: When we start our company we first collaborate with the most established brands in that period like Yves Saint Laurent, Christian Dior, Christian Lacroix, which was our favorite collaboration, as well as Alexander McQueen but also Paco Rabanne, Nina Ricci, John Galliano  and many others. This multiple collaborations taught us a lot and permit us to develop our creativity and stay open for other universes.
We enjoy working with the unique and sytron univers, the photographers, choreographers, painters, artistes as Madonna, Beyoncé, Lady Gaga, Florence Foresti, Ivana Wong and many others… In cinema our collaboration with James Ivory’s film Le Divorce with Glen Close; Also Ballet such as Nutcracker and Carmina Burana . In near future we would love developing collaborations with Luc Besson or Tim Burton.
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JF: If you could invite any 5 people to dinner who would they be and why?
L&Y: Well it will be a dinner that make appointment between past and future so: Albert Einstein, Thomas Edison, Leonardo da Vinci, Mark Zuckerberg, Marilyn Monroe, Alexander McQueen, Salvador Dali, Beyoncé, Paul Eluard, Hillary Clinton, Madonna and we will ask Tim Burton to join us. We think will be a great group for dinner in a small castle in the French countryside with recommendations of Salvador Dali’s menu and lobsters.

 
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JF: How do you envision the brand within the next 5 years? Brand extensions? Distribution channels?
L&Y: The brand development will include different aspects of our creativity .We would love open to public in future a store that we can spend time and have cultural approach not only spend money. Web distribution is the future and custom service is what will be with the couture twist. We would continue to develop this way of working.
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JF: Can you speak to the power of the internet and social media as a device for building your business? On line sales? Or just brand recognition? Where do you see your strengths in this arena and what is your plan?
L&Y: In the beginning of internet our darling friend Christine Suppes who at that time was launching Fashionlines which was one of the first online magazines and was pushing us to do it better and better. So this was our first approach was coming from USA. We build our magazines and different web platforms with which we can express in a free way the spirit of the brand.
What is so important is to stay as you are honest about what you do in your creativity. Not to try to imitate strategies for internet.
This permit to On Aura Tout Vu to be followed and to developed business better.
We strongly believe that any brand should not lose his DNA.
 
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Stay who you are!!!