Welcome to reality! Yes folks, imagine that after most or really about 90%
of what was seen or shown in London, we have reached our destination … the real
world!
Stefano Pilati has found a home at Ermenegildo Zegna and he hits the mark
time after time at this fabled heritage brand. Here is a perfect example of how
a relatively staid and somewhat boring brand has evolved into an international
mega fashion brand while still retaining its genetics. Pilati offers up
options! He gives us a range from the beautifully cut and crafted classics to
fashion that reflects the times as well as the clothing budgets of those who
can afford such luxury. There are no gimmicks here, no schtick, no schlock and
most of all, no shock.
The mood ranges from decidedly relaxed and almost slouchy to a modern
classic silhouette. It would not reflect well on me if it didn’t mention that
Pilati owes a bit of debt to Armani and Gaultier but who cares? IMHO these
clothes sing. These are ageless, timeless and classic with a twist; they are
not boring but they are decidedly sophisticated, urbane and appealing to a wide
spectrum of fashionable men.
Will the dyed in the wool Zegna customer wear the more fashion pieces? It is
a distinct possibility that some of the more fashion styles will find their way
into the closets of some professionals. Even the most modern takes on a
“leisure suit” are of great appeal. The athletic references are present but not
taken to the extreme as we have seen of late. Again, no games here! Just
straight up modern clothes for men.
One might think that “well there is no gender bending” which may cause one
to think that these clothes are way off base if one follows the so called
trends. Maybe not as much as one might think as there is the element of the
glaring whites, some with a bit of sheerness and there are pieces that would
easily appeal to the ladies as women’s choices in general leave out those who
favor raffiné rather than trendy.
The bottom line is simply this... no, the collection will not set the fashion
world ablaze but it shows us that there are designers and brands who understand
that fashion is a business of selling clothes and that concept does not
necessarily equate to boring.