Here’s the question you really need to ask yourself; “does it really matter if Louis Vuitton sells one stitch of clothing?” Without being a financial wiz or possessing PhD in marketing and economics, the answer is simply a resounding no! LV is surely not alone in this concept as it shares this rarefied space with heritage brands such as Fendi, Hermes, Gucci, Dior, Saint Laurent and many more. In essence, apparel plays a small, if not minute, part in the empires that these brands have built but it is apparel that yields the biggest hype and buzz.
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Secondly, you must ask yourself where these brands can be seen or purchased other than their eponymous boutiques around the world and as a compliment to that question you might question who exactly can afford these clothes that are presented with much pomp and circumstance several times a year all over the world.
Keeping all that in mind, I have never been a big fan of Nicolas Ghesquière nor Louis Vuitton as a clothing resource, yes Marc Jacobs delivered some incredible collections and Kim Jones has consistently delivered beautiful and often chic menswear but in the general scheme of things it is all about hype not sales of the clothing. All of this brings us to Fall 2016 where Ghesquière has put some emphasis on the tailoring prowess of the brand. The jackets and strictly tailored pieces are stand outs amongst all the uber fashiony styles as they speak the loudest but in hushed tones and invoke the possibility of being worn by real people. It is possible that I just don’t get it but I can see there are amazingly well designed pieces that get lost in the visual overload of a particular look. The clothes are impeccably made, as they should be given the price, and Ghesquière has achieved cult status amongst the so called media elite as well as with fashion victims and genuine fashionphiles alike.
Call me old, old fashioned or maybe blind but, for the most part, I don’t get it. Yes, the rules have changed and collections like this get reviewed because they can and because they carry the clout of immense ad dollars. So, this one is on you... you call it... rave or raspberries?
PS... "pouvez-vous voir l'influence de Rifat, Hermes, Dior, Emma Peel, JPG et plus?"