Here’s the question you really need to ask yourself; “does
it really matter if Louis Vuitton sells one stitch of clothing?” Without being a
financial wiz or possessing PhD in marketing and economics, the answer is simply a resounding no! LV is
surely not alone in this concept as it shares this rarefied space with
heritage brands such as Fendi, Hermes, Gucci, Dior, Saint Laurent and many
more. In essence, apparel plays a small, if not minute, part in the empires
that these brands have built but it is apparel that yields the biggest hype and
buzz.
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Secondly, you must ask yourself where these brands can be
seen or purchased other than their eponymous boutiques around the world and as a compliment
to that question you might question who exactly can afford these clothes that
are presented with much pomp and circumstance several times a year all over the
world.
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Keeping all that in mind, I have never been a big fan of
Nicolas Ghesquière nor Louis Vuitton as a clothing resource, yes Marc Jacobs delivered
some incredible collections and Kim Jones has consistently delivered beautiful
and often chic menswear but in the general scheme of things it is all about
hype not sales of the clothing. All of this brings us to Fall 2016 where
Ghesquière has put some emphasis on the tailoring prowess of the brand. The jackets
and strictly tailored pieces are stand outs amongst all the uber fashiony
styles as they speak the loudest but in hushed tones and invoke the possibility
of being worn by real people. It is possible that I just don’t get it but I can
see there are amazingly well designed pieces that get lost in the visual
overload of a particular look. The clothes are impeccably made, as they should
be given the price, and Ghesquière has achieved cult status amongst the so
called media elite as well as with fashion victims and genuine fashionphiles alike.
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Call me old, old fashioned or maybe blind but, for the most
part, I don’t get it. Yes, the rules have changed and collections like this get
reviewed because they can and because they carry the clout of immense ad
dollars. So, this one is on you... you call it... rave or raspberries?
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PS... "pouvez-vous voir l'influence de Rifat, Hermes, Dior, Emma Peel, JPG et plus?"
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