As with any
area of fashion and its contiguous areas of design and style, we are constantly
being fed information and media coverage about the same coterie of brands and
designers. One of my aims is to spotlight brands/personalities that are not as well-known
but have long and vivid histories. These are companies and designers that have thriving
ongoing businesses and yet are hardly as well-known as the Dior’s or Cartier’s.
Some have achieved their notoriety on a regional level and some are best kept
or open secrets! Think of this: TANE is to Mexico what Georg Jensen is to
Denmark! … And Nino Bauti is the Marcus Teo of TANE! TANE is the luxury brand
of Mexico celebrating its 70th year!!
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| artwork by Marc-Antoine Coulon |
In addition
to the above, TANE was a favorite of the King of Morocco, Frank Sinatra and
that Mexican spitfire and Cartier loving Maria Felix. Another tidbit of information
is that the now 70 year old firm
produced for Tiffany & Company at one time as well as being the
collaborator for artists like Luis Barragán, Leonora Carrington,
Francisco Toledo and Ricardo Legorreta
to name a few. What is most interesting is that these partnerships catapulted
the brand into museums via their quality of work and abilities to interpret
these artists’ visions. TANE is at once silversmith and jeweler.
In the 21st century
they have named Nino Bauti as their leader or creative director who will now
show the world that TANE is poised for recognition and growth on a global
stage. Please meet Señor Bauti and hear what he has to
say!!
1-Please tell us about your position
with TANE. What are your duties and what is your plan?
I am the creative director of the brand, I work with a team, without it I
am very lost ...I do anything which have to do with products and image ...I
like to supervise everything, I design, overlook the image of the brand, work
with different artist and designers in several collaborations, I develop
concepts for campaigns ...Etc., etc. ...I could say I am the conductor of this
big orchestra which is My wonderful team..but the real artists are the skillful
silversmiths and artisans ... They made real all the ideas ...my plan is to
play an amazing symphony which will show the world how wonderful the Mexican
sophistication could be ,making Tane the luxury brand which proudly represents Mexico
... That would make me happy
2-What are your favorite heritage
brands... Meaning brands that have been long established ... and why?
Hermes and Loewe, because quality is the most important element in their
product ... (also it remained me from my childhood) and because you feel
special having their products ...I think in a different field we share the same
philosophy
3-Who are your style mentors or style
icons and why?
Well ... I learned about design with Giorgio Armani and McQueen but the
person I always admired was Balenciaga for his elegance and sense of proportion,
he really was less is more
4-What are your favorite designers
and why... Fashion, jewelry, furniture, any area of style or design?
There are soooo many ... Love the work of architects like Barragán, Oscar Niemeyer and
Calatrava... And the paintings of Rothko ... Designers (old Balenciaga and 70s Chanel)
5-What is your opinion about the
current state of fashion? What would you change and why?
Today more than ever people know about
fashion and trends, but quality is a bit forgotten ... We have access to a lot
of information and everything is so fast ... I would like to come back to a
proper understanding of quality and craftsmanship ... Go a bit slower
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6-If you could live anywhere, have
any job you desire, where would you live and what would you be doing and why?
I am quite realistic, I love what I am doing now and where I live ...
Mexico is my home now
7-You can invite 5 guests to dinner...
Anyone from the past or present… who and why?
my guests would be Maria Callas, Mademoiselle Chanel, Cristobal
Balenciaga, Rothko, Barragán
They are my idols, and I guess all of them had something in common, the sense of perfection and discipline ... And an amazing sense of editing and saying so much with a little idea or gesture...You have in this group everything I like, art, fashion, music and architecture ... I could be happy only talking about those subjects
They are my idols, and I guess all of them had something in common, the sense of perfection and discipline ... And an amazing sense of editing and saying so much with a little idea or gesture...You have in this group everything I like, art, fashion, music and architecture ... I could be happy only talking about those subjects
8-Is there something you wish to share about yourself that few people know about you?
Of course not! ... I try to be as private as I can sir...
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