Friday, December 18, 2015

JW Anderson pre-fall 2016



Here is an excerpt from a so called high profile reviewer...  it’s highly wantable, and highly likely to be copied—and he isn’t one to stick around and wait for others to take advantage of an idea before he can sell it. “You can’t overthink things in fashion,” he said, alluding to the speed at which ideas are turned over now. “It’s what you feel in the moment.

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My take is quite simply that every season no matter how minor, needs a clown car and presto... your car has arrived. This is the sort of so called fashion that turns the art, craft and business of fashion into a full-fledged joke. Again, no matter what these people write and worse yet, no matter what these designers espouse, this is a business of selling clothes. Maybe that statement needs to be clarified to explain that a brand must sell clothes to a consumer, not just a store. A store can cover its mistakes and its need to be hip/relevant by simply marking down their mistakes and requesting markdown/ allowances from the brand. When the maker refuses, it is not an issue; the simple solution is that the collection is no longer carried by the retailer.
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With all of this spewed out, the question I have for you is simply this…. WHO IS BUYING THIS AND WHERE DO THEY HOPE TO WEAR IT? Not being interested in the blah blah blah, these clothes speak to those who wish to show themselves as fashion’s victims or fools as well as the designer’s wont to turn women into caricatures or cartoon characters. The one thing that most people forget is that it costs a pot load of dough to look this foolish. Someone needs to explain to me... what this is and why? Why in every way!
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Yes it is true I tend to be more set in my ways as being more of a traditionalist when it comes to fashion but that is my personal leaning and that doesn’t stop me from liking or understanding what is supposedly forward thinking fashion. That being said, this is laughable, inexplicable and above all, this shames fashion. The upside is simply that this pile does not preclude the designer’s talent; it just says to me that someone needs to whisper in his ear about staying in business and remembering that he is not the first one to do many of these looks!


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HYPE does not equate to sales .. never has and never will!



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