Versace prefall 2019
Aptly or purposely shown on what would have been Gianni's 72nd birthday, Donatellamamamia has surely taken a good long look at the archive. In doing so, the collection comes off as a rift of Gianni’s greatest hits with a few of Donatella’s more memorable moments. Whether prints or safety pins or shapes and silhouettes it’s more Gianni and less the schvester; perhaps some of it a little over amped up but still very much Versace in its truest vein.
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Apparently or hopefully now that Donatellamamamia has a boss to answer to as well as a board, it is possible that the edict came down to tamp down on the wacko and bring back the women , not the kids, but the ladies who can afford to own and wear Versace, the time is right, women are more gym conscious than ever and the clothes certainly reflect that mood. Well all things being equal of course there were some super clunkers like the patent dresses but there sure was a lot of other pieces to choose from that might in fact restore the luster of the brand when it was in Gianni’s hands and Donatellamamamia was the sidekick. .. and no she didn’t go all Brooks Brothers … she went to heart of the brand to possibly recapture the audience and the attention that it once had … no question it has been tweaked for a newer generation that never saw or knew that Gianni existed.
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Don’t get me wrong, the collection is plenty sexy and occasionally overtly so but even if it is print centric, the clothes work and speak much more to the DNA of the brand than they have in recent seasons other than the spectacular greatest hits collection. Whether this is a trend or just getting off on the right foot remains to be seen but to me .....
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I’ll take this over 70% of the collections that signora has shown since Gianni's demise. Tailoring is key here along with hard lines ... it’s Gianni tough sexy hot fashion. Take note even the styling for the most part has been greatly toned down.
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