Alessandro Michele wanted to associate his latest Gucci
collection to eschatology, the doctrine that explores the ultimate destiny of
humans and the universe. In fact, the word was printed on what is likely
destined to become the lineup’s
ultimate bestseller —
an oversized T-shirt available in multiple
colors also decorated with the numbers 1921 and 25, Gucci’s foundation year and
Michele’s favorite number, respectively.
Fashion and eschatology: what a
weird combination. Is it nonsensical or does it express a desire to define a new concept
of fashion whereby, along with
the different major arts, it becomes a tool to interpret our passage through life?
So now that you
have read this arcane esoteric inspiration and explanation for what Gucci is
calling a collection, I ask you …. WTF is this but a souk of clothes that look
like they were pulled from a dumpster behind a Goodwill!
It’s a wise
moment that so many heritage brands are returning to their original eponymous
logos as otherwise how would anyone know what brand is which and in this case it’s
all about SOME of the accessories and certainly not about ANY of the clothes
and whether or not anyone believes it the Asian market is all about conspicuous
consumption.
It’s
laughable and preposterous to think that any trendster is going to pay
thousands to buy cutoff jeans or oversized football jerseys because the very
high (as in drug induced) and faux intellectual Signori Michele found some ephemera
to hitch his wagon to. Do you think the clothes will come with hangtags
explaining this dope, as in drug, induced
fantasy? It is not my opinion that even the Asian market will want those
clothes to wear where? And at what price?
Let the
media regurgitate and fawn all in the quest of ad dollars but it is in fact what
is making printed media less and less important given the lack of gravitas and
honest assessment of collections that don’t belong on fashion magazine pages but
rather as crumpled up pages of catalogs found in trash cans!
PS..anyone
who can translate the first 2 paragraphs [has a pair of denim cutoffs waiting
for them as well as a PhD!