GUCCI SPRING 2021

 Alessandro Michele wanted to associate his latest Gucci collection to eschatology, the doctrine that explores the ultimate destiny of humans and the universe. In fact, the word was printed on what is likely destined to become the lineup’s ultimate bestseller — an oversized T-shirt available in multiple colors also decorated with the numbers 1921 and 25, Gucci’s foundation year and Michele’s favorite number, respectively.

Fashion and eschatology: what a weird combination. Is it nonsensical or does it express a desire to define a new concept of fashion whereby, along with the different major arts, it becomes a tool to interpret our passage through life?

 

So now that you have read this arcane esoteric inspiration and explanation for what Gucci is calling a collection, I ask you …. WTF is this but a souk of clothes that look like they were pulled from a dumpster behind a Goodwill!

It’s a wise moment that so many heritage brands are returning to their original eponymous logos as otherwise how would anyone know what brand is which and in this case it’s all about SOME of the accessories and certainly not about ANY of the clothes and whether or not anyone believes it the Asian market is all about conspicuous consumption.

It’s laughable and preposterous to think that any trendster is going to pay thousands to buy cutoff jeans or oversized football jerseys because the very high (as in drug induced) and faux intellectual Signori Michele found some ephemera to hitch his wagon to. Do you think the clothes will come with hangtags explaining this dope, as in drug,  induced fantasy? It is not my opinion that even the Asian market will want those clothes to wear where? And at what price?

Let the media regurgitate and fawn all in the quest of ad dollars but it is in fact what is making printed media less and less important given the lack of gravitas and honest assessment of collections that don’t belong on fashion magazine pages but rather as crumpled up pages of catalogs found in trash cans!

 

PS..anyone who can translate the first 2 paragraphs [has a pair of denim cutoffs waiting for them as well as a PhD!

LOYDFORD SPRING 2021.... asked & answered

 I have long said that LOYDFORD is an evolutionary brand. The designers have turned trend into trademark DNA and create their own looks that reflect their brand and resonate with their clients. They continually win new customers at both the retail and wholesale level by actually designing and creating rather than referencing and copying. There are not many privately owned and financed niche businesses that remain so they are to be congratulated for weathering the storms of present-day life as well as the ungrateful and lazy media who go after advertising dollars rather than spotlighting true talent.

 

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I felt this was an important time to speak with them again as so many others cannot continue and yet they persevere and have grown despite all odds.

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 After viewing dozens of  collections for spring 2021 , I can honestly  say  the best  reactions come from those who have a realistic outlook which is that clothes need to be easy to wear, be  mix and match  with  what you might already own, can  be worn at almost any time of day and lastly but maybe  most importantly is that the clothes need to make you feel good when you wear them.

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 In this pandemic world what do you think are the biggest challenges for a privately owned and operated fashion business such as yours? Production? Fabrics? Retail apprehension? Financial?

 Production: the biggest challenge was in the beginning adjusting to the lockdown when everything closed and suddenly the daily routine got totally blocked and production places moved in very slow motion, half occupied factories, 3-day work weeks and everywhere with everyone being social distanced. 

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 Fabrics: we stopped ordering custom made fabrics from our mills with whom we have built long term relationships so we made our move onto Korean textiles where we got one amazing new fabric made while all other fabrics were just ok. We have a local partner for printing our silks so in that aspect we are ok. The costs were just very challenging given the circumstances.

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Retail apprehension: it was a great challenge to dive deep into customer service and turn our fashion house into an almost charitable organization .... joking of course but we turned everything into consignment and gave great discounts and everything worked out well for all concerned except for just a few retailers who proved to be very unprofessional and then we just had to rid ourselves of them.

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Financial: we are moving carefully and working double time for half… Sounds like nothing has changed…  underpaid, over worked and over stressed before and after the crisis began. Our management style has proven successful for us since we have remained in business since 1999 

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 What message do you hope to send with your collection to your buyers at both the wholesale and retail levels?

 Look at the quality of the item and its uniqueness…. Understand and realize where your wardrobe comes from ... Be aware of what you wear and how you wear it. 

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 What reasons have your retailers told you as to why your clothes seem to be so appealing to their clientele?

Timeless, effortless, unique, an attractive price point ... and simple in the fact that it is clothes you wear every day any way  you want. 

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 As time moves on how do you foresee the growth of the collection in terms of new looks and silhouettes?

More dresses… we want to go back to party dresses as soon as parties can be had, we have been playing nice BUT we need some excitement and some fresh action!

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Balenciaga spring 2021

 Rather than rant on about what a disgrace this is to the eponymous founder and designer but I give these rags and the Rooskie who thinks he is the second coming to the label whores, the mindless who pay these prices and to the tasteless …………………….

As for my  review it would have to be   hahahahahhahhaahahahahahhaahahahhaahahahahhahahhahahhahahahahahhahahahahahahahahhahahahhaahahahahahahhahahhahahahahahahahhaahahhahhahahahhahahahahhahahahhaahahhhhahahah hahahahahhahhaahahahahahhaahahahhaahahahahhahahhahahhahahahahahhahahahahahahahahhahahahhaahahahahahahhahahhahahahahahahahhaahahhahhahahahhahahahahhahahahhaahahhhhahahah hahahahahhahhaahahahahahhaahahahhaahahahahhahahhahahhahahahahahhahahahahahahahahhahahahhaahahahahahahhahahhahahahahahahahhaahahhahhahahahhahahahahhahahahhaahahhhhahahah

How pathetic and it will be lauded and applauded with bought and paid for reviews……  feh... I’ve seen better looking  clothes in the  Goodwill  bins!

hahahahahhahhaahahahahahhaahahahhaahahahahhahahhahahhahahahahahhahahahahahahahahhahahahhaahahahahahahhahahhahahahahahahahhaahahhahhahahahhahahahahhahahahhaahahhhhahahah hahahahahhahhaahahahahahhaahahahhaahahahahhahahhahahhahahahahahhahahahahahahahahhahahahhaahahahahahahhahahhahahahahahahahhaahahhahhahahahhahahahahhahahahhaahahhhhahahah hahahahahhahhaahahahahahhaahahahhaahahahahhahahhahahhahahahahahhahahahahahahah

LOEWE spring 2021

 Apparently, we have added new categories to the show schedule …. Here we have a prime example of the two of those new categories.

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The new categories are:

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YOU HAVE GOT TO BE FUCKING KIDDING ME! and WHAT’S THE POINT OF UNWEARABLE CLOTHES?

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THE PICTURES SAY IT ALL …. I’m rendered speechless………………………

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