According to the Cota brothers, their dream has always been
to open their eponymous shop in New York City and tonight the dream is
realized. Their shop in Los Angeles has
been a destination since opening in 2009 and now the magic they brought to LA
can be found in NYC.
If you are unfamiliar with the collections, men’s and
women’s, here is the skinny on what you can expect. The designing Cota, Jonny, has a very
particular way of expressing his vision for fashion. A great deal of what you see is predicated on
the entertainment business as its influence is pervasive. That is the obvious … BUT… take the clothes
out of the uber hip environment and of the moment trends and mix these pieces
with your own collection and the seasoned fashionphile will find timeless items
worthy of a place in his or her wardrobe.
Influences seen for the Spring 2013 collections are athletic
wear trend that swept the runways of Europe, contemporary music as well as that
of a particular Rick Owens … and by no means is this meant to be a slur. SKINGRAFT is interpretive rather than
derivative and how refreshing that is that in a world of “me too”
designers. The dominant color palette is
clean and sharp in black, white and red and makes shopping a breeze. The
fabrications tend to be leather, a very soft drapy type of jersey or possibly
an oversized mesh.
The extra added attraction of shopping at SKINGRAFT New York
will be that anyone will now have the opportunity to purchase one of a kind
samples that have never been reproduced.
So, we are talking originals, one offs, that were made for runway presentation and
would have otherwise been designated to an archive. Here’s your chance to be a walking fashion
wonder.
Not only are the Cota brothers bringing their brand of fashion
to New York City but they bring a refreshing take on a very stale retail
environment … and for this I say BRAVO!! And WELCOME!
Located at 2 Prince Street, NYC
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