It is again one of those glorious moments when a brand
seemingly goes off on some unrelated tangent but then you realize it remains in
its comfort zone as well as speaks in its own particular language with its own
vocabulary
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Etro has never been a brand you associate with white… very
white … blizzard like white and yet that is exactly how this eye popping
presentation began. Again it is massaging the DNA and evolving and just doing
what you do.
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Just when you think they had given those madder prints,
about half way through the collection takes a right and goes directly to Raj!
The glorious richness and luxe that they are famous for... the silhouettes
speak to the mood and colorations just dazzle as do the prints and fabrications.
The accessories as over the top as appropriate.
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No, this is not about appealing to everyone but hell, give
me this kind of narrow appeal against the supposedly earth shattering appeal of
a Gucci’ in my opinion Etro makes Gucci
look like what it is... a less than talented designer’s harping on the same
theme season after season after season .. now it is officially beating that
dead horse into submission.
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Brava Etro!
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