Gareth Pugh as a collection is everything I dislike about the
business of fashion and everything I adore and admire about the art and craft
of fashion. It is no secret that I am a great fan of this designer despite the
theatricality of his collections … which is a good deal of the times. The
attraction is that this is a designer who designs. He is one of the most
creative and skilled designers of his generation ... Maybe he is THE most!
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The construction is a marvel. The abilities are beyond. Do I
really understand it… well yes and no. He has a message and he sends it out
loudly but not many can really definitively decipher that message unless they
get to read a press release.
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This season it was all about his film that he did with Nick
Knight and others. In my opinions it is just astounding on every level. I am no
cinematic connoisseur but if I watched it in total then it clearly had my
attention. The link is attached below*******
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Pugh is both futurist and traditionalist. What allows him to
be both is the skillset which is front and center coupled with an inexhaustible
imagination married to a landscape of fashion knowledge. This is not about
trend, not about can you top this... This is about Him... HIS message... HIS
concept brought to life ... Maybe he is the reason why we should still should believe
that fashion is alive and well.
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Think of it this way, these are 21st century
editorial clothes which far outshine those whose presence is ubiquitous merely as
a quid pro quo for advertising dollars. These are not thrift store retreads,
these clothes speak to the vocabulary of brilliant designer and quite possibly
the future of fashion.
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