Saturday, June 15, 2019

Zegna spring 2020


Alessandro Sartori ADDRESSES DIVERSITY! His take is not just about who is wearing the clothes on the runway but what the clothes actually look like. He offers up some trends of his own within the collection and yet there are so many looks that the take away might just be .. you are as old as you feel since these clothes carry no millennial design stigma attached to them.
CLICK IMAGE TO ENLARGE

CLICK IMAGE TO ENLARGE
Zegna is timeless, ageless and classical without being boring although in comparison to what’s been shown this is one big yawn…. I’ll take the yawning rendition please. The color palette is just sublime, the patternings are from the expected to the unexpected and there are shapes galore whether in pants or jackets or outerwear. It is the classics skillfully, deftly and subtly manipulated and massaged that so few are capable of!
CLICK IMAGE TO ENLARGE

CLICK IMAGE TO ENLARGE
This what I would call smart marketing by appealing to men who can afford these clothes and even to some who aspire to own such  beautiful pieces. The assortment of fabrications ranges from what you expect to  more than expected.  One can honestly say that Zegna has shed its all business kind of reputation and emerged as a brand that speaks to a customer who exists in bountiful numbers and not to trendoids or those who scour second hand stores to duplicate the runway looks.
 
CLICK IMAGE TO ENLARGE

CLICK IMAGE TO ENLARGE

Brava to you Alessandro Sartori and to Zegna

No comments:

Post a Comment