Unquestionably
the brand is an acquired taste that has developed nothing short of a cult
following. This season one must take into account so much in terms of this presentation
other just the clothes such as, in particular, the casting.
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Mr. Yamamoto
is a tailor. Obviously, but his clothes create more than just wearing apparel…
they are in their own way … works of art. Consider the layering, both the simplicity
and complexity of their design, the volumes and most of all the type of customer
he attracts. He is not chasing a trend nor is he begging for a new audience every
season ... he is true to himself and most of all he is loyal to his clientele. One
might say, why fix what’s not broken.
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The coats
and jackets are stand alone in the oceans of mediocre and trend-driven piles we
have seen and then he takes it a step further by casting men who look like men,
each one with certain aura rather than a parade of robotic prepubescent United
Nations of anorexic boys in daddy’s
clothes, the styling is so Yohji-san ... from the hats to the scarves to the
chains. One must dissect and examine what is put before them to fully grasp the allure of this collection.
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I tip my hat
to his consistency and to his own brand of brilliance over these decades when so
many of so-called more popular brands have come and gone. He is his brand!
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