I guess in the not so rarefied land of heritage brands there no longer exists that concept of brand identity ... I mean all except for Chanel and Armani. So, I’m sure London will be setting up barricades to hold back the stampede for these almost useless and absurdly designed clothes at absurd prices.
BUT if brand identity is what you’re looking for ...look to the plaids!
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In what world
does this consumer not want to be recognized as wearing a specific designer….
certainly not the Asians as logo is everything to them ...so... let me ask you again
…WHY?
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Not all asians are gaga over logos. I hate anything emblazoned on my clothes and stuff.
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