Tuesday, January 12, 2016

BAJA EAST pre-fall 2016



OH THE ELUSIVE HIP HYPE FACTOR!! 
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Maybe it is the “trying to be relevant” aspect of fashion! No matter how you look at it all you have here is a design school project, and let me add not even a good one, at top shelf prices. The clothes are so heavily referenced and so off base as to conjure disbelief let alone an original thought.


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Apparently, sweats for thousands didn’t quite jibe with what retailers are in need of  and that would be sales so let’s take another tack and offer one more “me too” collection of been there done that but we will do it in charmeuse and cheap looking knits … both big sellers. This all might sound very harsh, but let’s talk reality here and let’s ask who needs or wants to buy this or for that matter who wants to look like this? Then of course you need to factor in where do you wear it and who is the target customer?


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This is one of those collections where the hype didn’t sell the clothes. Yeah, okay, so Anna gave the brand her seal of approval and so did the CFDA and once again the time has come to say that all that means squat because at the end of the day you gotta sell clothes to stay afloat. Even sadder is that Anna’s blessing has quickly turned out to be Anna's curse.
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