As is the wont of the fashion cycle, we view and review collections which are shown
about 4-6 months ahead of the time that they will appear in stores. For a
change of pace and given that we are in full holiday mode, I thought it would
be a great time to suggest what you might be wearing in the next few days or
maybe introduce you to an explosive newly conceived brand.
The theme of this grouping is the concept of lace and love;
it is the modus operandi for the successful brand of LOYD/FORD, formerly known
as Uniform Union. As you will see, the clothes are for the world class consumer
who doesn’t have any desire to look like everyone else. That would be most evident
as she would be shopping at Maxfield in Los Angeles or Montaigne Market in
Paris or in a variety of retailers scattered around the globe that specialize
in the most revered designer brands catering to the most fashionable and
discerning clientele.
Without further ado
and more verbiage. Please take the time to meet, love and embrace the creations
of Seven Loyd and Franck Ford…. And look for them this March in Paris for the
debut of Fall 2014 (check the website for location)
Instagram... loydfordus
OR
www.facebook.com/pages/Loyd-Ford
OR
OR
William Justin William .. director … Zack Helminiak …
producer … Apparat … music
****Photography by Jens Ingvarsson and William Justin Williams *****
****Photography by Jens Ingvarsson and William Justin Williams *****
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