I was not planning on writing this piece since I am not one
to beat up someone/brand with whom I have a “relationship.” Let me define relationship
here as being a friend of the brand ... that means that they were very kind to
me when I first started this segment of my life and I believe that they engendered
a great deal of loyalty through our “friendship,” DO NOT take this to be that
in any way that I ever received or was even offered any remuneration of any
kind from the brand … only a professional friendship which treated me with
great respect and with the feeling that I mattered, so to speak.
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Having said this, after having read a review of the current
collection and their first dual/co-ed men’s and women’s Fall 18 presentation I felt
compelled to write…. at lack of a better word ... a rebuttal of sorts to the
Vogue review which I actually not only disagreed with but found offensive and
even more so to be false and untrue.
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Apparently the new design powers at Ferragamo have recast
the brand as a sort of me too brand instead of one that proposes its own new fashion
each season. In this instance, what I mean by “me too” is that now apparently Ferragamo
will look much more like Hermès, when Margiela was designing, a bland version of Hermes, a watered down version
of Bottega Veneta and worse yet some insane reimagining of Rick Owens and maybe
the present day Valentino. This all now translates to generic looking, bland and uninspiring
me too clothes which they seem to think their clientele is yearning for.
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From the shapeless and oversized to the scarf lining and
coats ( done by Hermès for decades) to
the plain old pants and sweaters and shapeless dresses, the brand has lost its chic
its fashion and what set it apart from its peers. To me Massimiliano Giornetti and
his taste level and his skillset were the reasons that Ferragamo became a power
house in the business of fashion… he gave the clothes a personality an urbanity
and a chic … yet according to Vogue you would think he was a cancer inflicted
upon the house that led to its downfall within the world of fashion … an embarrassment
…. so NOT true.
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What offends me most is not the clothes which I do find to
be rather anonymous and sad for the most part but I am deeply offended by the character
assassination of the brand’s former designer and proposing that his oeuvre for Ferragamo
was a detriment rather than an asset to the house. SHAME ON THEM!
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You be the judge... you tell me what’s so great about this?
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