Let’s speak of “what ifs and whys.” What if you saw these
collections and were not told who they belonged to? What if reviewers were not
given a press release? Why do brands obliterate rebrandings? Why do designers
honestly believe the claptrap that falls out of their mouths?
Let’s follow up with a few more questions here: does anyone
honestly believe that even the most skilled and astute of fashion writers could
say that “this Pucci” has anything to do with the Dundas or Emilio Pucci of the
past? Why is anyone excited about Margiela? Has JG lost his mojo? Does anyone
even consider that fashion is actually a business of selling clothes to those
who can afford them? The question that begs to be asked is simply “will anyone
really buy these clothes?”
With all those questions asked, Pucci is up first here and
if this is a reimagining of the brand then
let’s say it has moved right on to nightmare or possibly just a “me too!” To
speak of the “genetics” of Emilio Pucci in the same breath and to offer a
collection such as this is beyond absurd. My eyes and my powers of intelligence tell me these are unappealing and
possibly just plain ugly generic clothes that have the Emilio Pucci label attached.
Someone would need to explain to me why you ( a company) spends years building
up the brand which possessed this new sort of Euro trashy rock star sensibility
(which is meant to be a compliment) and trade it in for a Gucci 2.0. If the reason is that the clothes were too
sexy and too over the top and they didn’t sell when Dundas held the reins …
well, wait and see what happens now when these clothes collect dust on the
racks!
As for his capsule collection created by “le pauvre” Galliano...
well... what’s to say? What immediately comes to mind is “some things are
better left unsaid!”... Or in this case shown! Having never been a fan of
Margiela, I would never presume to think I know too much about the history and
“genetics” of the brand but I do know when I see silly blah blah blah inspired
clothes! Yeah, so there was a barely discernibly long haired boy wearing
women’s clothes... so much for gender bending or cross dressing! My conundrum
here is simply this... Has John Galliano gotten lost in the myth of the
mysterious Margiela and given up his own identity? Why is there no reimagining
here and is this just an extension of what was?
Where is Le grand Galliano? You know the one I mean... the one with
vision, skills and design prowess? Did Renzo just hire him for brand hype? And
if so what a waste! It looks to me as if the talent has been caged and
restrained to the point of being who really cares who designed this stuff?
My condolences to Pucci and my wish would be that Galliano
unleashes himself in the future!
