Balmain spring 2019 men's

So the immediate 50s Joe college vibe ( so I thought)  that started off the show with a much needed change of  mood rapidly morphed from cool college to the ghost of Michael Jackson then to rote Rousteing. 

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I was liking the rolled cuff jeans, the white socks (which was really an allusion to Michael Jackson),  the loafers  and even the letter sweaters and varsity jackets but before you  knew it the theme was worn out and the overkill began with classic Rousteing, band uniform jackets, graffiti prints, second skin pants and de rigeur hoodies, tired shredded denim and trainers. So now we know Rousteing can do Chanel jackets for men which as we know is an essential of every man’s wardrobe as well as anther beaded sweat shirt, oversized sweater and another beaded jacket. It’s too bad he can’t or won’t bust out of the shell and see that these clothes are appealing only to the most fashion obsessed and that they render themselves as barely a blip on the screen because of their singular appeal. You wanna play with the big boys then you need to act like one.

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The reason that “no one cares about him” is that he has yet to show that he is more than just a Johnny one note. To date the brand under his tutelage has yet to explode past the first seasons. It is a sad concept when a designer believes their own press, plays himself as a victim and is deluded in thinking that they can become a huge mega brand without an inkling of business savvy.

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 The collection would be perfect fodder for H&M as that seems to really be who his customer base is since the clothes in the eponymous collection are stratospherically expensive making them prohibitive to that segment of his aspiring client. Most, if not 99%, are aimed at the man who can afford a $10k jacket as an amusement and those men/victims will not be busting down the door chez Balmain any time soon.