There seems to be a new M O (modus operandi) at the house of
Gucci and it seems to be SELL!! When I
say sell, I mean the clothes have to sell, in other words clothes that
reverberate with the client and would be clients. Clothes that are not just for magazine
pages. The result is apparent and it
seemingly has put Frida Giannini at odds with her post Tom Ford era of flash
and dash!
The pre-fall collection is full
of great accessories as well as full of fashion and salable clothes. The coats are stand outs; the leopard is a
crowd pleaser year after year no matter the season or the brand. The silhouettes and shapes are both
commercial and yet very waist centric but then again this is a “high fashion”
brand so it ALL can’t be loose and shapeless.
The odd thing here is that with this waist focus, there was a shortage
of sensational belts. It should be noted
here that there is a preponderance of day looks rather than the flash and trash
evening looks that have filled so many seasons before this one.
My eye had a bit if difficulty “digesting” what seems to be
the slightly elevated waistlines of many outfits. Even though I know the trick can be
accomplished by skirt lengths, I am not sure this is a look that will resonate
with the consumer but then again it might be easily solved during alterations. One must have a second look at the collection
to affirm that it is not boring nor dowdy nor safe; this is a collection that
deserves attention.
So, you might ask ”will it sell?” and I would have to
guess that this will be a highly
successful season as there are enough statement making accessories to make the
selling period hugely successful. There
were a few stand out and noteworthy pieces which should satisfy the dedicated
fashion groupie; the shadow plaid 2 piece peplum dress, the leopard coat and
that army green ruffle skirt matched to
turquoise sweater and leopard shrug are pretty amazing.
Bottom line, this is a thumbs up for the brand and a feather
in the cap of the designer and proves that one can achieve all the elements of
high drama and fashion and still produce a commercially successful collection
and still be editorial worthy. As I have
always stated about brands such as Gucci; it is a good thing they really don’t
depend on clothes to boost the bottom line but oh what a difference clothes can
make if they in fact do sell!
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