Monday, July 28, 2014

Meet Julie Macklowe of vbeauté ... the beauty crusader

Today the beauty business is a major part of the fashion business. We live in times when youth is regarded as a necessity rather than a rite of passage. The media has created an obsession and celebrates youth even more so than the fabulous “youthquake” of the Diana Vreeland era. So, keeping this in mind we need to address “the war against aging” and meet a warrior who is helping women win the battle! So here goes …  meet Julie Macklowe who is redefining, recalculating and recalibrating the process of accumulating birthdays!

When one thinks of the beauty/cosmetic business in general, there are a few women who come to mind...Estee Lauder, Mary Kay and Helena Rubenstein. They are the ladies who created an industry built on beauty, creams and color and now we have a new entrant in the game… Julie Macklowe. She is certainly not a doyenne nor some dowager in any way shape or form. Julie Macklowe, CEO andFounder, of vbeauté is truly a renaissance woman of the 21st century. She has been a wiz in the world of finance, a presence on the social scene in NYC and a one of a kind when it comes to breaking the mold. And all this with less than 4 decades under her belt! Yes, she is a mom/wife, with a family, as well who prides herself on making that her #1 priority. P.S. She is a power house …  a force to reckon with and she is an ORIGINAL, the real deal!

 After meeting her, one can’t help but be impressed with her “realness,” her smarts, her humor, her spirit and dedication to her product and what it stands for. (I would also be remiss if I didn’t say she sure reminded me of Peter Pan! And that is said adoringly) She launched the skin care/ anti-aging regimen, vbeauté, and assorted products at Bergdorf Goodman in 2011 and she never looked back. This all started with an “IT” kit and it will be a magical journey as she spreads the “gospel” of how vbeauté will arrest or better said deter the aging process through its diverse product mix, natural ingredients and ethical standards.

As the slogan goes “V is your Victory over time!”

Read what is running around in the mind of Julie Macklowe ….  Entrepreneur extraordinaire! And pretty soon ... Mogul!  Mogulette? Tycooness?  Oh hell let’s just say a fabulous one off!... and you might just want to pop over to White’s Pharmacy in Easthampton this Friday to meet her in person 1-2 pm

 1-What is the most treasured possession in your wardrobe?
an aspen belt buckle by Clint Orms

2-What is your most sterling trait and what trait do you treasure most in your friendships?
I am extremely loyal and value loyalty above all else in friendships.  Trust, respect and loyalty are the key elements to all true friendships.

3-What is your bliss?
Skiing in a fresh powder day in Aspen, Colorado my hometown.

4-What is your guilty secret?
I enjoy shopping for hard to get clothing items on Ebay.

5-Where is your ideal home?
Aspen, Colorado.

6-What would you say is your greatest accomplishment to date?
My daughter, Zoe Macklowe.

7-What is on your bedside table right now?
Evian water, an alarm clock, an eye mask and ear plugs

8-What do you wear to bed?
A tank top and sweat pants

9-What, if any, book are you reading now or last read?
Watching the Black List – isn’t TV the books?

10-What’s your advice to the “newcomer?”

11-Who or what is your inspiration/style icon?
Nan Kempner.  She had amazing iconic style and didn’t care what others thought.

12-What is the best advice you ever received?
Stop talking and listen – I am still working to improve upon this point.

13-In 3 words or less, describe the current state of fashion.
Repetitive & Recycled.

14-If you could select a dream project, what would  it be?
Going to fly to outer space.

15-If you won a $200,000,000 power ball (lottery), what is the first thing you would buy or do? 
Purchase a seat on Virgin Galactic to outer space.

16-If you could invite up to 4 people for dinner, who would they be…dead or alive?
Madonna, Neil Armstrong, Charles Darwin, Catherine the Great.

17-What is your favorite movie /or movie star? 
Lauren Bacall , To Have and Have not

18-What is the one thing you would change about yourself? 
Why change, I like being myself.

19-Whose opinion do you value most and why? 
Mine.  Then my father.

20-What store or which designer do you most like to shop in or wear ? 
Random tee shirts with fun slogans.  Balmain Jeans. Lucien Pellat sweaters.  Nike wedge hi tops.

21-What’s your take on magazines, books versus the internet?
 Internet trumps all.  Everyone is now ADD – magazines good for summer and skimming when bored.

22-Do you have a dream collaborator ? 
Iggy Azalea

23-Have you ever wanted to just throw in the towel and why? 
Situations change.  Sometimes you respond as those things change but I never would just throw in the towel, unless the fundamentals no longer make any sense.  Then you need to change with your situation and adapt to the new circumstances.

24-What’s your music library like? 
Very eclectic music.  Everything from Jazz to Depeche Mode, Talking Heads, Janet Jackson, Red Hot Chili Peppers, Nirvana, to Blondie and current Top 40 hits – it’s really a bit all over the place.

25-What and where is your favorite meal? 
A Laguvalin 16 neat.   Food is overrated.

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