Sunday, September 18, 2016

Gareth Pugh spring 2017 London



The question here is simply can you mentally subtract the theatrics and focus on just the clothes? Without a doubt the hyper visual accessories can detract from the main even which is clothes but the disciplined eye can easily see that Pugh is a designer to be reckoned with and not a fly by night designer sewing in his basement.
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To me, Pugh is a top shelf shelf designer who is excessively well trained in the art and craft of fashion as well in the design and merchantability of fashion. Once the stage effects and antics are stripped away, you are left with clothes of extreme beauty on many levels. Without reservation these clothes are not for everyone and will appeal to a very few but the young man is constantly evolving and not recreating himself season after season.  There’s that catch phrase again “designers who design.”
click image to enlarge

click image to enlarge


The optical, graphic and geometric pieces, the softest of chiffon, the rigidity of the collaged metallic, they all play off each other and against each other to create an excitement that is genuine rather than forced. Even the silhouettes run the gamut from the hardest of tailoring to the softest of flou. Personally a couple of big favorites were the white hard edged pantsuit with purple scarf, the graphic djellabas and caftans and even a couple of fabulous skirts. 
click image to enlarge

click image to enlarge


Pugh is a man of surprises for sure and he has come a long way from clothes that could only be seen as costumes rather than wearable clothes. These are clothes for the most discerning if not for those who just curate their wardrobes in the same way that an art collector curates their art collection.

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